Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the 311 Institute, a global futures and deep futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future.” Regularly featured in the global media, including AP, BBC, CNBC, Discovery, RT, and Viacom, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Bain & Co, BCG, BOA, Blackrock, Bentley, Credit Suisse, Dell EMC, Dentons, Deloitte, Du Pont, E&Y, GEMS, HPE, Huawei, JPMorgan Chase, KPMG, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, UBS, and many more.
WHY THIS MATTERS IN BRIEF
Developing games worlds takes up a huge amount of money, time and effort, but now even newbies can generate realistic environments in seconds and for free.
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Recently Nvidia showed off an Artificial Intelligence (AI) algorithm that could build realistic Virtual Reality worlds in real time, and now Promethean AI have shown off their own AI that helps human game designers automatically create art for video games, such as bedrooms, after they say nothing more than, “Make a bedroom.” The artist can take that scene and customise it any way they want, and the tech, as you can see from the videos is impressive.
“We’re an AI company that helps people build virtual worlds for video games or movies,” Maximov said in an interview with GamesBeat. “We’ve got an integration with Unreal” that allows human artists to take assets that were created by others and reuse them in an AI generated 3D space.
Maximov then went on to show it in action by saying, “Build a bedroom.”
The tool instantly set about creating a 3D scene that showed a typical bedroom. He said, “Add a desk,” and the program automatically did so. It also added the appropriate shadows, reflections, and other details that made the desk fit in the room in a physically accurate way. And it all took less than three seconds.
As this example suggests, Promethean is “semantically aware.” You click a button and it starts listening. You tell it to build a nerdy teen’s bedroom. You don’t have to tell it what a bedroom is. It already knows. You can then go into that bedroom and move objects around. Rather than issue programming commands, you simply grab objects with a mouse and move them to where you want them. And the potential of the program is awesome.
“If you say, ‘Remove the desk,’ it disappears and so do all of the other details like the shadows,” Maximov said.
If you say, “Add a typewriter,” then Promethean will add a desk to put the typewriter on, since that makes sense in the context of the command.
When necessary, Promethean will recalculate the scene, aligning a dresser against the wall and putting the shadows in the correct position. You can change the perspective and the whole scene moves with your viewpoint. You can add new objects to the scene like a newspaper, and the software simply layers on top of other objects. In 10 minutes, you can have a bedroom that looks like a scene from Ferris Bueller’s Day Off.
Maximov worked with hundreds of artists on games in the Uncharted series, where the amount of work could be overwhelming. He started his Los Angeles company to help artists build out their virtual worlds.
“Publishers will like [Promethean] because it can cut the costs of making a Triple-A game, which have gone from $40 million to $100 million and could easily go to $200 million in the future to nearly zero,” he said. But human game artists aren’t necessarily going to be put out of work by this tool.
A single artist, he says, could become far more productive while dedicating less time to the boring stuff and more time to the unique nuances that can set their work apart.
“Promethean’s Applications Programming Interface (API),” he adds, “is a tool set powered by patent pending technology and it helps artists solve the problem of filling out vast spaces without being to formulaic or repetitive. It essentially visualizes the presentation of data.”
With the growing costs of Triple-A game development getting close to potentially unsustainable levels, Maximov believes that substantial production efficiency gains made by technology such as Promethean AI will allow game developers to bring true next-generation experiences to market in an economically sound manner at the quality their audiences deserve.
Maximov also believes it’s important to take care of creative people, to empower them to create things that would otherwise be impossible, and to give every artist “the power of an army.” For years, he has been fighting for democratizing the creative process, supporting artists and empowering creativity within every single person.
“We are not building technology that will replace artists,” Maximov said. “We are power amplification tool. Everything we do assumes there will be an artist on top. We take you 80 or 90 percent of the way. Then you have the creative freedom to dedicate the time where you want to.”
The tool could also help in movie production, especially as it becomes much more computer driven. A scene artist could create an entire scene from scratch on a sound stage. Or they could travel to a location and get that scene in the real world. They could then modify the lighting and dress up other details. The interesting thing is that finding a mouse in the real world and capturing its image is pretty cheap, but, asides from Nvidia’s breakthrough that I mentioned earlier, creating the same thing in a virtual world is still hideously expensive.
“We’re actively optimising the process,” he said. “We take high level creative intent and convert it into actionable 3D content.”
For indie game companies especially, this could be a boon. They could create a game that is set in a castle and make that castle look realistic using Promethean AI.
Currently, procedural, or automated solutions, can fill out art work. But such art can look fake, and it removes the artists from the loop. An algorithm will populate trees and rocks into a forest road.
The Promethean AI solution can be trained by artists to imitate an artist’s style. It trains and learns through machine learning techniques. It evaluates a space and makes suggestions. And it supports new graphics technologies, like real-time ray tracing that was recently used to make even Minecraft look “beautiful.” And it’s not a black box that does only what it is trained to do. Artists can train Promethean AI to build their idea of what a bedroom or any other virtual space should look like. In other words, Promethean AI learns.
“You are never locked into a particular mode of operation with this technology,” Maximov said.
You can tell Promethean to “find something soft” and it will do that. You can tell it to make a messy room “more tidy” and it will do that. For a more complex scene, you could tell it to create a “post-apocalyptic” scene, and you’ll see things like mildew, wildlife, and overgrown greenery.
Promethean already has a minimum viable product, and the team is currently working closely with game studios on deploying the AI in production as part of its early adoption program. Maximov said the company is talking with game outsourcing companies about using the tool.
The tech is likely to go well beyond the game companies as well. A movie company in Los Angeles is using the tech to convert movie scripts into visual scenes, so the movie makers can quickly get a sense for what a movie set might look like for that particular script. They can ask Promethean for “asset variations” for a desk and it will come up with the choices.
“Everyone who builds virtual worlds can be a user and trainer of this AI,” Maximov said.
Artists have a lot of objects to choose from in the Unity and Unreal asset stores, where game artists can purchase objects created by others. But there’s nothing that automates the process of taking that art and populating it into a massive game, Maximov said.
Promethean AI is building more demos, like how to populate scenes in virtual reality.
“Our focus was to make sure that all the companies that create their own custom technology are not forced to redo the same thing over and over again,” Maximov said. “It’s all about creativity and the creative flow.”