DeepFakes might look fun but as the technology to create them becomes more accessible they’ll become a tool that people use to undermine trust in democracy and institutions.


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Mark Zuckerberg may be famed for looking and acting like a synthetic being trying to infiltrate human society, but a team of artists working with advertising company Canny appears to built a software version of the Facebook CEO that could one day threaten to make the real Zuckerberg obsolete. And, since we’re on the subject, it’s not the only tech that’s looking to make CEO’s redundant, as highlighted by Jack Ma recently, as entrepreneurs around the world start building autonomous companies, and spin up blockchain based ownerless companies. That said though all of that looks comparatively tame when you also realise we are now bringing CEO’s back from the dead, literally, by turning them into digital Avatars that advise boards from beyond the grave. And you thought this article was going to be lame – you should know me better than that by now.


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Anyway, back to the story. The artists in question, Bill Posters and Daniel Howe, said they modified a September 2017 statement Zuckerberg gave on Russian election interference on the Facebook platform using CannyAI’s “video dialogue replacement (VDR)” technology, according to Motherboard. The result is something that can’t yet walk like a Zuck or talk like a Zuck, but certainly appears to be a Zuck so long as you leave the sound off.

In their video below posted to Instagram, Deepfake Zuck – who looks quite a bit like a Weekend At Bernie’s-style corpse-marionette, though only sounds vaguely like a malicious being speaking through said flesh puppet’s dead vocal cords – brags to the audience of his unparalleled power, all courtesy of an evil organization called “Spectre.”


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“Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets, their lives, their futures. I owe it all to Spectre. Spectre showed me that whoever controls the data, controls the future,” it says.



The Zuckerberg DeepFake is part of an exhibition called Spectre that ran in the UK’s Sheffield Doc Fest, according to Motherboard, and that has featured similar DeepFakes of Kim Kardashian and Donald Trump bragging about their involvement with the fictional evil organization. Canny’s founders Omer Ben-Ami and Jonathan Heimann previously told FXGuide their work builds on prior research done by University of Washington researchers who helped director Jordan Peele create a deepfaked Barack Obama video warning of “fucked up dystopia.” They also told Motherboard they learned from Stanford’s Face2Face project.


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All told, according to Motherboard, Canny says it generated the video from a single 21-second clip of Zuckerberg talking. And Kim Kardashian also got the same treatment as you can see below.



That the creators are uploading these videos to Facebook subsidiary Instagram is also notable because the company recently refused to take down altered clips of Democratic Speaker of the House Nancy Pelosi designed to make her seem drunk or suffering the symptoms of dementia. (The video of Pelosi was not a DeepFake, but instead a low-effort edit of genuine material.) Instead, Facebook resorted to a bunch of confusing half-measures, including inserting links to fact-checking websites and implementing ambiguous procedures meant to limit its reach.


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According to the New York Times, Facebook spokeswoman Stephanie Otway said that the platform would apply similar procedures in this case.

“If third-party fact checkers mark it as false, we will filter it from Instagram’s recommendation surfaces like Explore and hashtag pages,” Otway told the paper.

And as for what real Zuckerberg is up to next you might ask, well, that too is probably even weirder than this story – he wants to turn Facebook into the world’s first telepathic network, and that, unlike the Zuck in this article, isn’t fake. Aren’t you glad you read all the way to the end now? Maybe it’s time that you sat down and had that molecular coffee now….

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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