Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.
WHY THIS MATTERS IN BRIEF
As our devices morph into wearables and other formats, and become smaller, we’re going to have to start thinking beyond the screen and embrace new ways of using them.
Last year I heard about a company called Sgnl, a wristwatch company that had figured a way to tap into a relatively new technology called “Bone Conduction” that allowed their watches to subtly vibrate a users wrist in order to send sound through their finger bones and into the bones of their ear where it was turned into sound the user could hear, and while it worked, according to reports, it wasn’t very clear or loud.
Now though a company called Orii has baked the same technology into a ring so the vibrations have a shorter distance to travel and the result? Clearer, louder sound, and the upshot of all of this is that now you can make your childhood fantasies come to life – with one big difference. Put Orii’s ring on your finger and make that pretend telephone with your fingers that you used to do as a kid, and that difference? Well, you Orii now let’s you make and receive real calls using just your fingers.
In addition to working for phone calls and private conversations with your voice assistant of choice, Orii has an iOS and Android app that allows you to customise your notifications, which will flash an LED light on the ring.
Slated to ship next month Orii’s new ring, which is priced at $119, has an estimated talk time of just under an hour, with a standby of over 45 hours, and is splash proof, and as other companies, including Amazon and Sony also pick up on Bone Conduction technology, for everything from headphones to Bluetooth headsets, it’s unlikely that this is the last time we’re going to hear about the tech. For example, think of the tech perfected and built into a smart tattoo, a screen that’s built into the fabric of your clothes, or some other wearable device, and all of a sudden there could be some interesting applications, but as for me, well ring ring. Gotta go, my finger’s calling.