LG's first rollable TV is now on sale for an eye watering price

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WHY THIS MATTERS IN BRIEF

They’ve been years in development, but finally flexible and in this case rollable displays are coming to the market.

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LG has been talking about a huge rollable TV for more than two years now – and after a huge amount of effort and development it’s finally about to hit the market. The LG Signature OLED R has a screen that can be rolled into a box when not needed, plus all the visual bells and whistles you’d expect from a TV that costs as much as a Tesla.

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First unveiled at CES 2018, the LG Signature OLED R measures 65 in and sports an 8K resolution and 120 Hz refresh rate. The OLED display means that each of its 100 million pixels are self-lit, allowing for brighter colors and deeper blacks. And to top it all off, the HDMI 2.1 port on the back and Variable Refresh Rate (VRR) mode can make for silky smooth 4K video – features that more high-end devices, including the upcoming PlayStation 5 and Xbox Series X consoles, can take full advantage of.

But of course the main show starts when the viewing stops. The Signature OLED R can roll up into its base, like a projector screen, which stops you having a big black rectangle taking up space when you aren’t using it as a TV.

The original TV in 2018 at its unveiling

Between the fully-extended and folded away modes, there’s also a setting LG calls “Line View,” where just the top section of the screen peeks out to display a clock, music, dashboard menu or just some mood lighting.

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That kind of tech doesn’t come cheap though: LG says the Signature OLED R will be available for around $87,000. It sounds like the company is making them to order, so only the Bezos’s of the world are likely to bother.

As for the rest of us, maybe we’ll encounter them in hotels or on business class flights someday in the not-too-near future.

The LG Signature OLED R will be available first at seven stores in South Korea.

Source: LG [1],[2]

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Matthew Griffin

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Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.