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WHY THIS MATTERS IN BRIEF

Display and sound technology are starting to progress, and the fixed formats we’re used to are going to one day be replaced by more flexible, integrated systems.

 

Last year Samsung showed off their new 11k display with naked eye 3D effect, and Panasonic showed off their invisible TV. Meanwhile, four years ago, LG showed off a futuristic 18 inch OLED display that could be bent and rolled up just like a newspaper, and now, in what feels like just a blink of an eye, they’ve rocked up at CES 2018 with a giant 65 inch 4k UHD rollable monster that lights up every pixel that allows them to get rid off the backlighting technology, and they’ve been showing off the world first to, well, anyone and everyone.

 

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As for why you’d want a rollable TV in the first place? Well, asides from being easier to transport it’s also more compact, and in today’s age where small is the new big, particularly when it comes to apartment designs that could be a nice selling point.

 

Whoa! Where Did It Go!?

 

In reality though they’ve more than likely shown it off firstly because they can, and secondly because they want to drive interest and in an age when companies, particularly smartphone companies are starting to fall over themselves to evaluate flexible displays for their next generation smartphones, well, being a little bit flashy probably doesn’t hurt.

 

Crystal Sound In A Screen

 

The company also showed off their latest Crystal Sound OLED tech that turns the screen itself into speakers, doing away with the need for separate speaker systems, and while you might not think that all this is too Earth shattering it does mean that one day soon we could start seeing flexible screens with speakers built right into the display, and if nothing else that could change how the majority of our modern entertainment and smart devices are built…

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, CNBC, Discovery, RT, and Viacom, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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