Pika Labs new AI cinematic video generation tool wows Twitterati

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By Matthew Griffin Intelligence and the Senses 18th January 2024

WHY THIS MATTERS IN BRIEF

Using text and images to generate decent video is hard, but there are now more companies breaking boundaries.

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Generative Artificial Intelligence company Pika Labs has unveiled its latest model Pika 1.0 which builds on earlier versions and is a significant step up in AI video generation.

Dubbed an “idea-to-video” model, it can produce content in a range of styles and allows for editing existing video clips by painting over objects, people, or even whole scenes.

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In a promotional video for Pika 1.0, you see an example of clothing being changed on the fly, the style of the video clip being updated, and even real people such as Elon Musk being depicted as a cartoon character.

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The multimodal AI model lets you turn a text prompt, image, video, or even object within a clip into something entirely new at the press of a button.

Like earlier and more limited versions of the Pika Labs technology, this will be available to use on the Pika Discord server but will also be available on the Pika.art website for the first time.

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The company has started the process of rolling it out to people signing up for the waiting list with full rollout expected to take a few weeks. Demand for the new tool has caused the Pika website to become unresponsive several times over the past 24 hours since the announcement.

See the examples

“My Co-Founder and I are creatives at heart. We know first hand that making high-quality content is difficult and expensive, and we built Pika to give everyone, from home users to film professionals, the tools to bring high-quality video to life,” said Demi Guo, Pika co-founder and CEO. “Our vision is to enable anyone to be the director of their stories and to bring out the creator in all of us.”

Pika 1.0 comes at a time of growing competition in the AI video space. Unlike generative images, which are practically mainstream, generative video is a harder problem to crack.

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Until recently Runway was running ahead of the pack with its Gen-2 model. This is capable of generative video from text, image, or a combination of both. It also offers fine-tuned controls and the ability to highlight which parts of the video should be animated.

It feels like generative video is catching up fast. In the past week, we’ve seen new tools from Runway, the launch of Stable Video Diffusion from StabilityAI, and Meta announcing its Emu Video AI model that is coming to Instagram at some point in the future.

I haven’t been able to try Pika 1.0 for myself yet, but I have tried earlier versions of the model on Discord and it creates impressive clips. If the reality lives up to the hype, including being able to edit frame-by-frame, then Pika 1.0 could be for generative AI video what ChatGPT was for generative AI generally.

Matthew Griffin / About Author

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working across the next 50 years, and is an award winning futurist, and author of “Codex of the Future” series.

Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future.

A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries.

Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.