The global pandemic crushed the global events industry in record time, but a new phoenix is rising from the ashes …


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Firstly, thanks to Manish at Eventcombo, a New York based events platform specialising in hybrid and virtual events, for asking me to be the keynote at their annual summit where we discussed what else but the Future of Events and Event Tech – something that’s been top of mind as I work with event organisers and organisations around the world who are all still reeling from the disruption caused by the pandemic.


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During the keynote I shone a light on the impact that the global pandemic has had on the industry which included wiping out over $30 Billion in revenues in the US alone and putting a $1.5 Trillion industry on its knees as many of the players in the market tried to pivot their businesses and business models just to make it through to the other side.


Watch the keynote in full


Fuelled by the pandemic we’ve also recently seen some of the biggest venture capital investments the industry has ever seen, including the $250 Million investment in Hopin, another popular events platform, as people everywhere hastily switched their events from in person to virtual and looked for simpler ways to make everything “work,” and, needless to say this shift combined with fresh investment accelerated the development of many similar multi-sided events platforms that, once the pandemic fades into the background, will likely be the industry incumbents for years to come – if not longer.


Futurist keynote, Reading: Adapt or Die, Cherwell European Conference


I then fast forwarded to have a look at what future events themselves will look like – from the standard in person, hybrid, and virtual events we’re all accustomed to today, to highly complex mixed reality and fully immersive events that are attracting not hundreds of thousands of attendees by tens of millions.

And if you thought the events of the future will look like the events you experience today then you need to watch the keynote and think again …

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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