Futurist Keynote, Finland: The Future Customer Journey, Valmet

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By Matthew Griffin Keynote Presentations 15th September 2021

WHY THIS MATTERS IN BRIEF

We are all customers on a journey, to discover, evaluate, , buy, and use things, but technology is changing our experience beyond all recognition.

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Firstly, thanks you to Kimmo for inviting me to be the keynote at this years Valmet global marketing summit where, along with Salesforce, we looked at how the global pandemic and technology are changing customer buying habits, the customer experience, and the customer journey – and the effect that all these have on B2B and B2C marketing behaviours and methodologies.

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During my keynote I discussed the Future of the Customer Journey, and the disruptive opportunities and threats that new technologies, such as conversational artificial intelligence (AI) and digital humans will have on customer buying behaviours, and how organisations will be able to digitise customer experiences that were only previously available as physical ones via augmented and virtual reality.

The Future Customer Journey, by Keynote Matthew Griffin

I also showed the audience how new forms of bleeding edge AI’s and gaming engines that can auto generate photo realistic hyper personalised advertising and marketing content at global scale for cents on the dollar which, once mature, will do nothing less than revolutionise the entire industry.

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And then we bought a car with our face, with time, with crypto, before we had to repeat the journey all over again.

Matthew Griffin / About Author

Matthew Griffin, multi-award winning Futurist and named Futurist of the Year 2024, has been described as a "Walking encyclopaedia of the future" by NASA and a futurist polymath. One of the world's most renowned futurists and strategic foresight experts Matthew is the 15 times author of the blockbuster "Codex of the Future" series, and is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working across the next 50 years, XPotential University, the world's first free futures and foresight university, and the World Futures Forum which works with the United Nations to solve the worlds greatest challenges. Matthew is an in demand international keynote, acclaimed university lecturer and mentor, and host of the hit Fanatical Futurist podcast.

A rare talent in his past Matthew helped build and run several multi-billion dollar business units for Atos, Dell-EMC, and IBM, and his ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders, G7, G20, and G77+ governments, and many of the world's most respected brands including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Dentons, Deloitte, Disney, Dow, EY, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, T-Mobile, UBS, VISA, and many others. He was also the only futurist invited to talk at the UN COP28 held in Dubai alongside world leaders.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.