Keynote

The Future of the Customer Journey

Invited by Kimmo to give the keynote at the Valmet global marketing summit, alongside Salesforce.

Taking bookings for 2027In person first, anywhere in the world

Matthew Griffin on stage: The Future of the Customer JourneyHover to preview from 5:00 · clickTap to watch with sound
Matthew GriffinFounder, President and Futurist, 311 Institute
G7 · G20governments advised
850+keynotes
102countries
17codexes
Retail and consumer sessions forTASDEmnesAdobeCoca-ColaManagement EventsRich's Products
Featured inBloombergThe Wall Street JournalThe Telegraph

About this keynote

Firstly, thanks you to Kimmo for inviting me to be the keynote at this years Valmet global marketing summit where, along with Salesforce, we looked at how the global pandemic and technology are changing customer buying habits, the customer experience, and the customer journey, and the effect that all these have on B2B and B2C marketing behaviours  and methodologies.

During my keynote I discussed the Future of the Customer Journey, and the disruptive opportunities and threats that new technologies, such as conversational artificial intelligence (AI) and digital humans will have on customer buying behaviours, and how organisations will be able to digitise customer experiences that were only previously available as physical ones via augmented and virtual reality.

I also showed the audience how new forms of bleeding edge AI’s and gaming engines that can auto generate photo realistic hyper personalised advertising and marketing content at global scale for cents on the dollar which, once mature, will do nothing less than revolutionise the entire industry.

And then we bought a car with our face, with time, with crypto, before we had to repeat the journey all over again.

Want this for your audience?

The Future of the Customer Journey, tailored to your event.

As a keynote, panel, executive briefing or leadership workshop.

Key takeaways

  1. Conversational artificial intelligence and digital humans pose both opportunities and threats to the way customers buy.
  2. Augmented and virtual reality will let organisations digitise customer experiences that were once only available in physical form.
  3. Matthew showed tools that can auto generate photo realistic, hyper personalised marketing content at global scale for cents on the dollar.

Questions and answers

What does the Future of the Customer Journey keynote cover?

It looks at how the global pandemic and technology are changing customer buying habits, the customer experience and the customer journey. It also covers what that means for B2B and B2C marketing behaviours and methodologies. Matthew explored conversational artificial intelligence, digital humans, augmented and virtual reality, and tools that generate marketing content automatically.

Where and when was this keynote given?

Matthew gave it at Valmet's global marketing summit, which was held virtually in September 2021. Kimmo invited him to speak, and the event ran alongside Salesforce.

What future customer journey did Matthew describe?

He took the audience through a journey in which they bought a car with their face, with time and with crypto. Then the cycle began all over again.

Can Matthew give this keynote at our event?

Yes. It is tailored to each audience as a keynote, panel, executive briefing or leadership workshop, in person first, anywhere in the world.

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Bring this session to your event

The Future of the Customer Journey, tailored to your audience.

As a keynote, panel, executive briefing or leadership workshop. In person first, anywhere in the world.

Taking bookings for 2027
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"Secured the highest average rating on the day. One client rated the session 10 out of 5."John Rugg, AXA Investment Managers

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