The Future of the Customer Journey | Valmet, EMEA | Matthew Griffin | Futurist Keynote Speaker – Matthew Griffin

By Matthew Griffin Keynote Presentations 15th September 2021

WHY THIS MATTERS IN BRIEF

We are all customers on a journey, to discover, evaluate, , buy, and use things, but technology is changing our experience beyond all recognition.

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Firstly, thanks you to Kimmo for inviting me to be the keynote at this years Valmet global marketing summit where, along with Salesforce, we looked at how the global pandemic and technology are changing customer buying habits, the customer experience, and the customer journey – and the effect that all these have on B2B and B2C marketing behaviours and methodologies.

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During my keynote I discussed the Future of the Customer Journey, and the disruptive opportunities and threats that new technologies, such as conversational artificial intelligence (AI) and digital humans will have on customer buying behaviours, and how organisations will be able to digitise customer experiences that were only previously available as physical ones via augmented and virtual reality.

The Future Customer Journey, by Keynote Matthew Griffin

I also showed the audience how new forms of bleeding edge AI’s and gaming engines that can auto generate photo realistic hyper personalised advertising and marketing content at global scale for cents on the dollar which, once mature, will do nothing less than revolutionise the entire industry.

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And then we bought a car with our face, with time, with crypto, before we had to repeat the journey all over again.

Matthew Griffin / About Author

Described by NASA as a "Walking Encyclopaedia of the Future" and one of the world’s most in demand keynote speakers Matthew Griffin, Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm, is a multi-award winning Futurist and strategic foresight expert, author, lecturer, mentor, podcast and YouTube host.

With a distinguished career running global business units at Atos, EMC, and IBM today Matthew helps leaders and titans of industry from all over the world explore the impact of the inter sections of technology, culture, and leadership, then helps them create high performance organisations that can continuously disrupt, outpace, and outthink their competition.

15 times author of the hit series the Codex of the Future series Matthew's ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders across the G7, G20, and G77, and many of the world's most recognised and exceptional organisations including ABB, Accenture, ABN Amro, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Deloitte, Dentons, Disney, Dow, EY, Google, KPMG, Lego, Microsoft, Legal & General, LinkedIn, Nokia, Paramount, PepsiCo, PWC, Qualcomm, RWE, Samsung, T-Mobile, UBS, Visa, WIRED, WPP and hundreds of others.

Matthew is regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, and his mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.