The world needs inventors, dreamers… and crazy people, but most of all we need an Iron Man suit so we can beat the rush hour traffic.


A new company called Gravity has unveiled of its first product – the Daedulus flight suit, and just in case you’re wondering what Daedulus is, well, it’s one man’s attempt to create his very own Iron Man suit.


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Adam Browning, the man behind the company – and inside the suit – claims that the Daedulus suit should be able to fly at speeds of up to several hundreds of miles per hour, although Browning hasn’t been able to find a large enough test flight area to get it going that fast just yet. But apparently that hasn’t stopped people from approaching him and asking him to make one for them – even if the price tag is a daunting $250,000. Add to that the fact that it also takes a huge amount of strength and stamina to fly the suit – something that even Browning, a trained triathlete, ultra-marathon runner and endurance canoeist struggles with and you’ve got something that pushes the boundaries in every way.

It should therefore come as no surprise that Browning’s now caught the interest of Red Bull who’ve made the following video about his antics… enjoy.



I don’t think he’s going to be competing with Elon Musk’s Mach 1.0 Hyperloop “train in a pod” anytime soon but good luck to him. I do, however, have one suggestion for him – don’t name your suit after a Greek legend who flew too close to the Sun and died, after all if that happens who’s going to make my suit when my $250,000 crowdfunding campaign smashes through its barrier!?

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.


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