The Future of Jobs and Skills Automation | Pepsi, USA | Matthew Griffin | Futurist Keynote Speaker – Matthew Griffin

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By Matthew Griffin 311 Leadership Sessions Keynote Presentations 11th March 2025

WHY THIS MATTERS IN BRIEF

In this keynote session Futurist and Future of Work expert Matthew Griffin explores the future of skills and the workforce in an age where AI will automate and democratise work.

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Firstly, thank you again to Jeff and the team at Pepsi for asking me to work with them on the development of their new five year Learning and Development (L&D) strategy which will not only be rolled throughout the entire PepsiCo organisation but will also be one of the world’s most progressive and future proof L&D programs the world has ever seen as the teams insatiable appetite to explore everything the future has to offer – warts and all as they say – continues to amaze me and set the standard for other organisations. Organisations who, let’s face it, continuously highlight that hiring and retaining the right talent is one of their biggest issues to solve – even though as I’ve shown time and time again we can solve it with the right amount of foresight and the right corresponding L&D strategies and company support.

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There is no doubt that today we are facing a work revolution not unlike the one we witnessed during the first Industrial Age where increasingly powerful and performant technologies such as Artificial Intelligence (AI) upend blue collar work, through the development of increasingly sophisticated robotic systems, such as Humanoid Robots, and also white collar work where it is increasingly automating cognitive work.

The Future of AI, Jobs, and Skills, by Futurist Speaker Matthew Griffin

With many consulting companies, including the WEF, saying that by the end of the decade they expect AI to be able to either partially or fully automate up to 80% of jobs, and with some of the CEO’s like Sam Altman of OpenAI saying that in time AI will automate 100% of jobs and that Artificial General Intelligence (AGI) will be an AI that “is capable of outperforming all humans at all economically valuable work,” and even building companies, it’s not an understatement to say that the global workforce will face unprecedented change in the years and decades ahead.

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So, with that as our backdrop during this workshop I take a deep dive into the future of AI, the technology, and then focus on how we minimise the downsides for the workforce, how we use it to lift everyone up in ways they couldn’t imagine, and look at how we adapt successfully to this new paradigm. Then, I explore how it could fundamentally change company structures forever before diving into my first of a kind Future of Jobs and Work framework which was developed for the sole purpose of being able to not only identify the human jobs of the future – the ones that can’t be automated successfully or fully – and the skills needed, but also the highest paid jobs in the future.

PepsiCo USA

Matthew Griffin / About Author

Described by NASA as a "Walking Encyclopaedia of the Future" and one of the world’s most in demand keynote speakers Matthew Griffin, Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm, is a multi-award winning Futurist and strategic foresight expert, author, lecturer, mentor, podcast and YouTube host.

With a distinguished career running global business units at Atos, EMC, and IBM today Matthew helps leaders and titans of industry from all over the world explore the impact of the inter sections of technology, culture, and leadership, then helps them create high performance organisations that can continuously disrupt, outpace, and outthink their competition.

15 times author of the hit series the Codex of the Future series Matthew's ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders across the G7, G20, and G77, and many of the world's most recognised and exceptional organisations including ABB, Accenture, ABN Amro, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Deloitte, Dentons, Disney, Dow, EY, Google, KPMG, Lego, Microsoft, Legal & General, LinkedIn, Nokia, Paramount, PepsiCo, PWC, Qualcomm, RWE, Samsung, T-Mobile, UBS, Visa, WIRED, WPP and hundreds of others.

Matthew is regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, and his mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.