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WHY THIS MATTERS IN BRIEF

The Metaverse and NFT’s represent a new $13 Trillion economy, and companies are experimenting with it.

 

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Adidas has announced it’s jumping into the Metaverse, literally, in collaboration with Bored Ape Yacht Club, GMoney NFT, and PUNKS Comic.

 

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In an article posted on the Adidas mobile app, the developers behind the initiative had this to say: “Adidas, known for celebrating ideas at the bleeding edge of originality, is settling in at the frontier of creativity: The Metaverse. Our goal there? To see every one of its inhabitants thrive. The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take. And thanks to the blockchain and NFTs those pioneers can now own a piece of what they create.”

 


 

In the article, a piece of the Bored Ape Non-Fungible Token (NFT) was redrawn to feature Adidas’ iconic tracksuit. Bored Ape Yacht Club contains more than 10,000 NFTs minted on the Ethereum (ETH) blockchain. Meanwhile, gmoney is a notable cryptocurrency and NFT influencer who has been featured on Fortune NFTy 50.

 

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Lastly, PUNKS Comic combined both the world of NFTs and physical comic books to create so called crypto comics – a kind of PhyDigital product – and it’s now expected that NFT sales could reach a record $18 billion by the end of the year, making the sector one of crypto’s hottest performers.

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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