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Adidas jumps into the world of NFTs with Bored Ape Yacht Club

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WHY THIS MATTERS IN BRIEF

The Metaverse and NFT’s represent a new $13 Trillion economy, and companies are experimenting with it.

 

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Adidas has announced it’s jumping into the Metaverse, literally, in collaboration with Bored Ape Yacht Club, GMoney NFT, and PUNKS Comic.

 

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In an article posted on the Adidas mobile app, the developers behind the initiative had this to say: “Adidas, known for celebrating ideas at the bleeding edge of originality, is settling in at the frontier of creativity: The Metaverse. Our goal there? To see every one of its inhabitants thrive. The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take. And thanks to the blockchain and NFTs those pioneers can now own a piece of what they create.”

 


 

In the article, a piece of the Bored Ape Non-Fungible Token (NFT) was redrawn to feature Adidas’ iconic tracksuit. Bored Ape Yacht Club contains more than 10,000 NFTs minted on the Ethereum (ETH) blockchain. Meanwhile, gmoney is a notable cryptocurrency and NFT influencer who has been featured on Fortune NFTy 50.

 

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Lastly, PUNKS Comic combined both the world of NFTs and physical comic books to create so called crypto comics – a kind of PhyDigital product – and it’s now expected that NFT sales could reach a record $18 billion by the end of the year, making the sector one of crypto’s hottest performers.

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