Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.
WHY THIS MATTERS IN BRIEF
What happens when your customers are robots? And automated? And autonomous? Let’s discuss …
Firstly, thank you to Dan at Kaspersky for asking me to contribute to their thought leadership article on the future of retail, where we covered everything including E-Commerce and voice commerce, or V-Commerce, and the emergence of automated and autonomous bots and robots, as well as smart devices such as fridges, as customers.
Yes, the future is a strange world, and not only are retailers are going to have increasingly adapt their go to market strategies to embrace digital customers that are literally nothing more than binary code, and which can all band together to create massive automated buying consortiums, but they’re also going to have to consider the security implications.
Afterall, what happens when your Smart Fridge, which has access to your digital wallet gets hacked and starts placing orders with a criminal group rather than Amazon? Should all transactions be biometrically approved, and what are the privacy implications? And just what are the best practises when it comes to debugging and securing these digital “black box” systems?
In the article, which you can read below we cover these topics and more, and lift the lid on the important issues that retailers need to be discussing today.
You can read the final article below: