Having that special fashion item in the real world can put someone in the spotlight, and now that applies online to.


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A lot is changing in the fashion world – and in the blogging world too. From the emergence of 3D printed high fashion clothing designed and produced by studios in Miami that mean clothes can be tailored and printed on demand, and 3D printed Nike sneakers, to one size fits all clothing that fits people perfectly thanks to help from a robot, to the rise of virtual bloggers like Instagram’s Lil’Maquella who are now pulling in millions of bucks from real world fashion houses such as Diesel and Prada.


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However, nothing stands still, and whether bloggers are real or virtual, now there are design studios emerging that let you buy custom designed, one off, digital clothes that exist only online, that you can use to wow your online followers with.



Dutch startups The Fabricant, a self-proclaimed digital fashion house, Dapper Labs and artist Johanna Jaskowska are an example of this new trend after they recently sold a digital dress, called “Iridescence,” for $9,500 on the blockchain. It’s not like buying a costume in a video game either – the creators will ‘tailor’ it for you based on a photo, and its nature as a blockchain asset both makes it unique and gives it value like cryptocurrency that means that once you’ve had enough of it you could sell it on, in the same way you sell on real second hand clothing. It’s also based on 2D patterns used for conventional clothes, so you could theoretically, if you wanted to, create a real life copy

It sounds ludicrous, and to some degree it is. However realistic the clothing looks, the illusion falls apart the moment someone wonders if they can see it in person. And when it can cost as much as real luxury apparel, you might question the wisdom of spending that much money on something so intangible. But this is the modern world, and the modern world is increasingly sci-fi like and weird.


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There is, however, some reasoning behind it. It’s environmentally friendly, for one. Why use up fabrics on clothing you might only wear a few times? And for some people who have multiple online personas, this is a way of spicing up their image without shopping for real clothes. They’re certainly not constrained by the laws of physics like they would with fabric.

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

  • Kendrick#1

    13th July 2019

    um… This is exactly like buying clothing for an in-game avatar, other than the fact that it’s a 1-off – oh… that and it’s insanely more expensive. Several simple and straightforward ways to go about this, none of which are time-consuming or expensive.


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