Webinar: The Future of Superyacht Design and HNW culture, SuperyachtNews

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By Matthew Griffin Featured Futurist 1st October 2021

WHY THIS MATTERS IN BRIEF

Superyachts builders, owners, and operators are trying to be more green and sustainable, and thanks to new innovations they’re moving the dial …

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It’s been a while since we last got together so thank you to Martin at SuperyachtNews for asking me to take part in his One on One webinar series where we investigated the future of superyachts, the community and maritime innovations, and of course high net worth (HNW) and ultra high net worth (UHNW) culture.

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Most people see superyachts as the expensive playthings of the super rich, and even though that’s often not the whole story – as is the case with the $750 Million Earth 300 scientific superyacht – it’s no surprise they became people’s go to havens during the global pandemic.

Watch the webinar with myself and Martin @SuperyachtNews

However, that asides, the industry has been pushing for years now to highlight and boost its green credentials with some manufacturers and operators believing they can use these magnificent temples to commercialism for good by using them to promote cutting edge maritime innovations such as 3D printed materials, Artificial Intelligence control systems, blockchain supply chains, digital twins, hydrogen fuels, and more.

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And, while some might scoff at the mere concept and others might compare the industry to Formula 1, Formula E’s, or even the space industry’s own lofty innovation led ambitions, there are others that simply say that if you want to show that you are an individual who takes sustainability seriously then you don’t buy a superyacht in the first place. But people do which then leads us full circle again to conversations about how we might use superyachts and the superyacht community to develop and promote the best of green maritime innovations – to save the planet. Naturally.

It seems like the ultimate irony and the ultimate debate so dive into the video above and let me know your own thoughts.

Matthew Griffin / About Author

Matthew Griffin, multi-award winning Futurist and named Futurist of the Year 2024, has been described as a "Walking encyclopaedia of the future" by NASA and a futurist polymath. One of the world's most renowned futurists and strategic foresight experts Matthew is the 15 times author of the blockbuster "Codex of the Future" series, and is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working across the next 50 years, XPotential University, the world's first free futures and foresight university, and the World Futures Forum which works with the United Nations to solve the worlds greatest challenges. Matthew is an in demand international keynote, acclaimed university lecturer and mentor, and host of the hit Fanatical Futurist podcast.

A rare talent in his past Matthew helped build and run several multi-billion dollar business units for Atos, Dell-EMC, and IBM, and his ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders, G7, G20, and G77+ governments, and many of the world's most respected brands including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Dentons, Deloitte, Disney, Dow, EY, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, T-Mobile, UBS, VISA, and many others. He was also the only futurist invited to talk at the UN COP28 held in Dubai alongside world leaders.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.