Superyachts builders, owners, and operators are trying to be more green and sustainable, and thanks to new innovations they’re moving the dial …


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It’s been a while since we last got together so thank you to Martin at SuperyachtNews for asking me to take part in his One on One webinar series where we investigated the future of superyachts, the community and maritime innovations, and of course high net worth (HNW) and ultra high net worth (UHNW) culture.


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Most people see superyachts as the expensive playthings of the super rich, and even though that’s often not the whole story – as is the case with the $750 Million Earth 300 scientific superyacht – it’s no surprise they became people’s go to havens during the global pandemic.


Watch the webinar with myself and Martin @SuperyachtNews


However, that asides, the industry has been pushing for years now to highlight and boost its green credentials with some manufacturers and operators believing they can use these magnificent temples to commercialism for good by using them to promote cutting edge maritime innovations such as 3D printed materials, Artificial Intelligence control systems, blockchain supply chains, digital twins, hydrogen fuels, and more.


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And, while some might scoff at the mere concept and others might compare the industry to Formula 1, Formula E’s, or even the space industry’s own lofty innovation led ambitions, there are others that simply say that if you want to show that you are an individual who takes sustainability seriously then you don’t buy a superyacht in the first place. But people do which then leads us full circle again to conversations about how we might use superyachts and the superyacht community to develop and promote the best of green maritime innovations – to save the planet. Naturally.

It seems like the ultimate irony and the ultimate debate so dive into the video above and let me know your own thoughts.

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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