Banks have the opportunity to re-invent themselves for the modern era and re-vitalise their relationships with customers, but will they?


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Firstly, thank you to Robert-Jan and Henk at NN Bank, part of the NN Group, for asking me to be their Inspiration Day keynote to talk about the future of banking and building the finance organisation of the future – a topic that, unsurprisingly given today’s global rate of disruption, is on every financial services organisations mind.


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Today new financial services competitors are everywhere. Firstly, industry digitisation means that all the individual boundaries that used to keep industries distinctly separate from one another, are vanishing. Secondly more governments around the world are embracing open banking standards. And thirdly, as the cost of starting and scaling startups plummets the incumbents in the sector are finding themselves under attack from every angle, and from all manner of foes.


See the keynote in full


During the presentation I discussed new operating and business models, discussed how banks, even fintech’s, haven’t changed their modus operandi since Medici times and are essentially “value-less” stores, and all manner of additional topics, such as the future of fraud and banking interfaces, Bank 4.0 and how banks can fundamentally right their relationships with customers who in almost all cases are still just banks golden cash cows.


Futurist Keynote: The Future of Customer Experience, LinkedIn


As the global economy now starts to see green shoots after all the damage the pandemic has done it’s now my hope that banks everywhere will take time out, as NN did, to re-think  their role in the world and help everyone everywhere share in the rewards.

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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