Creativity has long been thought of as being uniquely human, but that same human creativity and ingenuity is now giving rise to the world’s first Creative Machines that are capable of creating content and innovating products.


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Firstly, many thanks to Danielle and the Episerver team for asking me to be the keynote for all three of this year’s international Episerver summits, in Helsinki, London, and Utrecht, to share what the Future of Creativity and Content has in store for us all in the coming decades.

Founded in 1994 Episerver  helps customers succeed in what they refer to as the Experience Age, and their content platforms are now managing over a trillion searches a year so, whether you know it or not, you’ve likely touched their platform in one way or another.


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During my keynote I discussed the future of the content and creativity markets, which today employs over 235 million people and contributes over $6 Trillion to global GDP, and I showed the audiences the new breed of Artificial Intelligent (AI) powered Creative Machines that are already helping automate human creativity and innovation, as well as content creation.


See the keynote in full


From synthetic works of art and imagery, which are now selling at auction for hundreds of thousands of dollars and that are good enough to rival traditional stock photography, through to the creation of synthetic music and video content so good that major record labels are signing and snapping up new “artists” like they’re going out of fashion already. I also shone a light on the role these same technologies are playing in generating infamous DeepFakes, that are increasingly blowing past uncanny valley, and then discussed how other forms of creative machines are helping speed up innovation by thousands fold and are being used to design everything from new aircraft parts and cars, through to fashion lines, furniture, sneakers, and even interplanetary rovers.


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I then also discussed how these same technologies, as well as others, are helping democratise the creativity and content creation process for ordinary people – a trend that is only going to get louder in the years to come. For example, imagine one day being able to talk into your smartphone, describe what you want it to create, whether it’s a piece of content or a product, and having a creative machine generate it in real time for you. As you can see from the keynote reel it’s obvious that these machines will play a major role in helping unleash and revolutionise human creativity at global scale.

I also discussed the rise of digital humans, and virtual bloggers, and disused the future of influencers, and lifted the lid on some truly amazing technologies.

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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