Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the 311 Institute, a global futures and deep futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future.” Regularly featured in the global media, including AP, BBC, CNBC, Discovery, RT, and Viacom, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Bain & Co, BCG, BOA, Blackrock, Bentley, Credit Suisse, Dell EMC, Dentons, Deloitte, Du Pont, E&Y, GEMS, HPE, Huawei, JPMorgan Chase, KPMG, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, UBS, and many more.
WHY THIS MATTERS IN BRIEF
Machines might not have a consciousness, per se, but they’re becoming increasingly “innovative and creative”
Innovation is an algorithm…
Earlier this year I wrote a post discussing how we were beginning to see the emergence of the first signs of creative machines – and while it can be argued that machines aren’t creative, or innovative, because they lack a consciousness that is simply semantics. The results speak for themselves and we can quibble about whether or not the outcomes are the same.
Now AI has been unleashed on a chair and the result is impressive, if for no other reason than its efficiency. And as the technologies powering the design (innovation) process get better one day, sooner, rather than later these new creative systems will start giving human “innovators” a run for their money.
The Elbo chair is unusual piece of furniture and not for its looks – although the legs, back, and arms bear an uncanny resemblance to bones – but for how it came to be.
Arthur Harsuvanakit and Brittany Presten of Autodesk’s generative design lab created the chair, but they didn’t design it. Yes, they wanted the Elbo to reference the Danish mid-century modern style. And they wanted the seat 18 inches off the floor, and capable of supporting 300 pounds. But they let artificial intelligence and algorithms decide everything else.
Typically it’s the designer who will decide how something should look, what it is made of, and how it is constructed but the emerging field of Generative Design upends that process by handing over big swaths of the design process to software – and AI.
In the case of the Elbo, Harsuvanakit and Presten collaborated with Dreamcatcher, Autodesk’s generative design CAD system. They fed the software a digital, 3D model of a chair inspired by Hans Wegner’s iconic Round Chair and the Lambda Chair, from the design studio Berkeley Mills. Then, they stipulated how much weight the chair must support and insisted that the arms clear a human body. With that, Dreamcatcher started iterating.
The software churned out hundreds of designs, optimizing as it went. It shaved dead weight and adjusted joint placement to improve the chairs load bearing abilities, creating thinner, more intricate structures.
“It just gets bonier as the iterations go higher,” Harsuvanakit says.
“It’s cool to let it go too far – some of it looks like bug skeletons to me.”
Every so often, he and Presten would pick a design and the software would propagate a new lineage based on their selection.
Harsuvanakit calls the Elbo a collaboration between human and machine. Dreamcatcher might spin out solutions a designer might not think of, but at a certain point the human mind overrides the algorithm. The look and feel of the final object did not originate in the designer’s mind, but it did require his sign off.
A chair might seem an odd application for this. But it posed a challenge. Autodesk has used generative design for everything from medical implants to airplane partitions for Airbus, and in each case the software led to strong yet lightweight designs. That said, an airplane partition isn’t something you put in your living room. A chair, however, is. Chairs are functional, but they’re also personal and aesthetic.
“There’s nothing more rigorous than a chair. It needs to perform well, but also feel good, and look good,” Harsuvanakit says.
Dutch designer Joris Laarman was similarly inspired when he used generative design to create a line of 3D printed furniture, in 2004. That collection included the Bone Chair, an avant garde piece of cast aluminum that helped launch the design industry’s interest in algorithmic work.
The Elbo is another big step forward. Previously, Autodesk had only used generative design to model 3D printed structures made with synthetic materials. The Elbo is made from 10 individual parts and is CNC-milled from wood and this posed new challenges. Dreamcatcher’s materials library, for example, doesn’t include wood because the grain makes it too inconsistent to predict durability, so Harsuvanakit and Presten tricked the software by designating nylon, which Harsuvanakit says is the most suitable ringer for walnut wood.
The final design performs well. The Elbo has 18 percent less materiala, decreases the maximum displacement of the original design by 90.4% and decreases the maximum “von Mises stress” by 78.6% – so that’s less material, less bending (displacement) of the wood when you sit in the chair, and an equal distribution of your weight across the frame. Win. Win. Win. These computer generated benefits aren’t exclusive to this form factor, either. Dreamcatcher can present countless viable designs. Autodesk selected this one consciously, but Harsuvanakit says personal taste played a big role in that.
In other words – there’s room for interpretation. You can easily imagine how another designer – perhaps even a customer – might guide Dreamcatcher toward an altogether different solution, then, combine it with 3D printing and some of the designs we’ll no doubt get could be staggering. And they won’t just start and end with chairs…