The future of entertainment is immersive and 3D, but getting there is proving hard, that said though there have been breakthroughs.


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Recently I’ve been showing off videos of the world’s first real 3D, free air living holograms that are made using femotlasers and optical traps, and now researchers from the University of Sussex in the UK have built a new hologram-like volumetric display that uses tractor beam technology that was previously developed by the University of Bristol in the UK to display 3D animated holographic objects that can talk and interact with people. And it has to be said it’s not bad – just take a look at the video below.


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A demonstration of the new display showed a butterfly flapping its wings, a countdown spelled out by numbers hanging in the air, and a rotating, multicoloured planet Earth. But beyond interactive digital signs and animations the team behind the new display say they eventually want to use it to help visualise and even feel data.

While the demonstration images are similar the device isn’t the same type of holographic projector that allowed the now infamous shimmering Princess Leia to enlist Obi-Wan Kenobi’s help in Star Wars that’s got much more in common with the living hologram technology I mentioned above.


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Instead this display uses a 3D field of ultrasound waves, courtesy of the University of Bristol’s acoustic tractor beam technology, to levitate a polystyrene ball and whip it around at high speed to trace shapes in the air.


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In the video you can see the 2mm wide bead moving so fast, at speeds approaching 20mph, that it traces out the shape of an object in less than one-tenth of a second. At such a speed, the brain doesn’t see the moving bead, only the completed shape it creates, and then the colours are added by LEDs built into the display that shine light on the bead as it zips around.

Because the images are created in 3D space though they can be viewed from any angle, and by carefully controlling the ultrasonic field the scientists can make objects speak, or add sound effects and musical accompaniments to the animated images. Further manipulation of the sound field enables users to interact with the objects and even feel them in their hands.

Sriram Subramanian, a researcher on the team, said that besides digital signs, the display could be used for new forms of visual entertainment.


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“Let’s say you want to create a Harry Potter experience. You could put your hand out to cast a spell and as you move your hand you could see and feel a glowing ball growing in your palm, and we could have sound coming from it too,” he said.

Ryuji Hirayama, who helped build the display, said it had been a long-term dream to make such a device. But he sees the “multimodal acoustic trap display” as a step towards more sophisticated systems. “I believe that in the future, such displays will allow us to interact with our family and friends as if they are close by, so you can see, touch and hear them,” he said. Although arguably we have Microsoft hololens and haptic clothing that might be better at helping us achieve those goals…

The idisplay creates its images between two horizontal plates that are studded with small ultrasonic transducers that create a cyclone type effect of 3D sound to produce a tiny pocket of low pressure air that traps the polystyrene bead. Move the pocket around, by tweaking the output of the transducers, and the bead moves with it.


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The most basic version of the display creates 3D colour animations, but writing in the journal Nature, the scientists describe how they improved the display to produce sounds and tactile responses to people reaching out to the image.

Speech and other sounds, such as a musical accompaniment, were added by vibrating the polystyrene bead as it hares around. The vibrations can be tuned to produce soundwaves across the entire range of human hearing, creating, for example, crisp and clear speech. Another trick makes the display tactile by manipulating the ultrasonic field to create a virtual “button” in mid-air.

The prototype uses a single bead and can create images inside a 10cm-wide cube of air. But future displays could use more powerful transducers to make larger animations, and employ multiple beads at once. Subramanian said existing computer software can be used to ensure the tiny beads do not crash into one another, although choreographing the illumination of multiple beads mid-air is another problem.


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Furthermore, if the technology can be improved the team say it could transform 3D printing by building objects from tiny droplets of different materials that are levitated and dropped into place instead of laid down in layers like most 3D printers do today.

Euan Freeman at the University of Glasgow said the technology showed the potential for displays in the future.

“With this technology, you could reach out and feel the digital images shown in the display,” he said.

“The interesting thing about the tactile content is that it’s created using ultrasound waves. Unlike the simple vibrations most people are familiar with through smartphones or games consoles, the ultrasound waves move through the air to create precise patterns against your hands. This allows multimedia experiences where the objects you feel are just as rich and dynamic as the objects you see in the display.”


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Julie Williamson, also at Glasgow, said levitating displays are a first step towards truly interactive 3D displays.

“I imagine a future where 3D displays can create experiences that are indistinguishable from the physical objects they are simulating,” she said.

However, while all of this is very exciting, and the displays are indeed game changers, frankly speaking we already have genuine hologram tech emerging so it’ll be interesting to see where this particular volumetric display technology ends up.

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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