Masterclass

How to Make Better Business Decisions Faster

Invited by Sama and the team at PwC Middle East to present a masterclass on business and strategic decision making to PwC's leadership team and its Middle East clients.

Taking bookings for 2027In person first, anywhere in the world

Book direct with Matthew’s team: we reply within one working day.

Matthew Griffin on stage: How to Make Better Business Decisions FasterHover to preview from 5:00 · clickTap to watch with sound
Matthew GriffinFounder, President and Futurist, 311 Institute
G7 · G20governments advised
850+keynotes
102countries
17codexes
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About this masterclass

Firstly, thank you to Sama and the wonderful team at PWC, Middle East, for inviting me to present a Masterclass on business and strategic decision making to the PWC leadership team and their Middle East clients.

In an average day each one of us will make up to 35,000 decisions, most of these decisions happen autonomously but 5% of them, or over 1,700, require some form of cognitive intervention. And this can tax us, leading to everything from decision fatigue and decision paralysis through to the worst case scenario of all, not making a decision at all and kicking the proverbial can down the road time and time again.

During this Masterclass I examine the two key types of decision making, Intuitive and Deliberate, and dive into the causes of, and the solutions to, what I call “Decision Traps.”

Then, I dive into the piece de resistance, the main body of the class where I share my tips, as well as a few best kept industry secrets that will help everyone, no matter of your ability, background, or title, make better, smarter decisions in both your personal life as well as your professional life.

Want this for your audience?

How to Make Better Business Decisions Faster, tailored to your event.

As a keynote, panel, executive briefing or leadership workshop.

Key takeaways

  1. We make up to 35,000 decisions a day, and 5% of them need some form of cognitive intervention.
  2. Decision fatigue and paralysis lead to the worst outcome: not making a decision at all.
  3. Knowing the two types of decision making, intuitive and deliberate, helps leaders avoid Decision Traps.

Questions and answers

What is the decision making masterclass about?

It covers the two key types of decision making, intuitive and deliberate, the causes of and solutions to Decision Traps, and practical tips for making better, smarter decisions.

Who was this masterclass for?

PwC Middle East's leadership team and its clients across the region, delivered virtually in February 2025.

What are Decision Traps?

They are the patterns that lead to decision fatigue, decision paralysis and kicking the can down the road. Matthew covered their causes and how to avoid them.

Can Matthew Griffin give this keynote at our event?

Yes. Matthew tailors each session to its audience as a keynote, panel, executive briefing or leadership workshop, in person first, anywhere in the world.

Shortlisting speakers?

Make the case to your team.

Just exploring? and we’ll keep you posted, with no obligation.

Bring this session to your event

How to Make Better Business Decisions Faster, tailored to your audience.

As a keynote, panel, executive briefing or leadership workshop. In person first, anywhere in the world.

Book direct with Matthew’s team: we reply within one working day.

Taking bookings for 2027
01Keynote sessionThe full session, tailored to your audience, for conferences, summits and leadership events.Book→
02PanelModerator or panellist, bringing the research into live debate.Book→
03Executive briefingA private session for a board or leadership team.Book→
04Leadership workshopTurning the ideas into a plan.Book→
"Secured the highest average rating on the day. One client rated the session 10 out of 5."John Rugg, AXA Investment Managers

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