About this masterclass
Firstly, thank you to Sama and the wonderful team at PWC, Middle East, for inviting me to present a Masterclass on business and strategic decision making to the PWC leadership team and their Middle East clients.
In an average day each one of us will make up to 35,000 decisions, most of these decisions happen autonomously but 5% of them, or over 1,700, require some form of cognitive intervention. And this can tax us, leading to everything from decision fatigue and decision paralysis through to the worst case scenario of all, not making a decision at all and kicking the proverbial can down the road time and time again.
During this Masterclass I examine the two key types of decision making, Intuitive and Deliberate, and dive into the causes of, and the solutions to, what I call “Decision Traps.”
Then, I dive into the piece de resistance, the main body of the class where I share my tips, as well as a few best kept industry secrets that will help everyone, no matter of your ability, background, or title, make better, smarter decisions in both your personal life as well as your professional life.




