Increasingly people are finding using Bing and ChatGPT are better than using traditional Google search, so Google is loosing share but also fighting back.


Love the Exponential Future? Join our XPotential Community, future proof yourself with courses from XPotential University, read about exponential tech and trendsconnect, watch a keynote, or browse my blog.

As the dominant force in online search, Alphabet’s Google has for years had little to challenge its supremacy. But the rapid adoption of OpenAI’s ChatGPT has some investors concerned that may be about to change.


Breakthrough increases solid state storage capacity by a thousand fold


While Alphabet has risen 20% this year amid a rebound in technology stocks, it’s had several steep drops including a $170 Billion stock collapse amid concerns that Google is at risk of losing clicks to Microsoft, which is incorporating ChatGPT into its Bing search engine.

On Monday, the shares fell as much as 4% on a report that Samsung Electronics has considered replacing Google with Bing as the default search engine on its devices. That followed a 12% decline over two days in February after a demonstration of Google’s homegrown chatbot service Bard raised questions about its accuracy. On Thursday, Alphabet consolidated its Artificial Intelligence (AI) research groups into one unit, a move Chief Executive Officer Sundar Pichai said would accelerate the company’s progress in AI.

With Google having nearly 85% of worldwide market share in internet search, according to Statista data, it has plenty to lose compared with Bing, whose share stands at 8.9%. Not only that, Alphabet gets a far greater share of revenue from online search and advertising than Microsoft.

“Even if Google in the new world gets 60%, ChatGPT gets 30% and everybody else gets crumbs of 10%, you go from 90% to 60%,” said Michael Lippert, portfolio manager at the Baron Opportunity Fund.


AI can sense students levels of stress from phone data and forms


The risk to Google’s search business, which generated sales of more than $160 billion last year, prompted Lippert to reduce his exposure to Alphabet. “It’s very hard to know exactly what the monetization will be,” he said.

The prospect of a pricey battle for market share — especially amid an uncertain backdrop for the macro economy, to which the ad market is highly correlated — has the potential to weigh on sentiment.

“The best-case scenario for Alphabet is that it maintains its market share, and because it is already starting from a very strong position, it has a lot to lose,” said Jim Awad, senior managing director at Clearstead Advisors.

Search is a huge deal for Alphabet. Last year, 57% of the company’s revenue was derived from “Google Search & Other,” according to data compiled by Bloomberg. For Microsoft, 5.8% of its 2022 revenue came from search advertising.


Airspeeder unveils its first crewed eVTOL racer as it eyes a future flying car series


Still, analysts say it may be a while before AI technology becomes a meaningful driver of search-related revenue, and most view Alphabet as being well positioned for the long term despite early missteps.

“The perception surrounding AI has eclipsed the real near-term financial impact,” said Stephen Lee, founding principal at Logan Capital Management. “AI isn’t driving revenue yet, and it’s too early to tell what things will look like over the longer term.”

One factor in the stock’s favor is its valuation. Alphabet trades at less than 18 times estimated earnings, making it the cheapest of the four largest technology and internet stocks, a group that also includes Apple Inc. and Amazon.com Inc., in addition to Microsoft. Alphabet is trading below its 10-year average multiple, and is the only one of the four priced at a discount to the Nasdaq 100.

For Lee, this is part of the stock’s appeal.

“Alphabet isn’t expensive by historical standards, and as investors, we like to invest in companies with good balance sheets and the ability to play through headwinds,” he said. “Alphabet fits that category.”

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

Your email address will not be published. Required fields are marked *