Spotify's new AI DJ is making waves and breaking hits

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By Matthew Griffin Robo Revolution 16th April 2023

WHY THIS MATTERS IN BRIEF

If you think automation and AI will affect just a few jobs you’re horribly mistaken. But at least AI will be able to play your favourite tunes while you get drunk thinking about it.

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AI killed the radio star … or will soon it seems. It’s been pretty slow in the audio world for the past few weeks — except when it comes to AI, which seems to be progressing at a clip. And now ChatGPT, the world famous bot, is coming for radio DJ jobs after Axios Cleveland reported that local business Futuri has launched a product called RadioGPT which can theoretically do most of the work of manning a radio station without any of the human labor.

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According to the website the new ChatGPT powered radio station uses GPT-4-powered bots that can perform interstitial chats about the music lineup, local weather, and news and even field listener comments and questions. RadioGPT can also do tasks that would otherwise be the domain of interns and entry-level staffers, like creating complimentary blog posts, converting live shows into podcasts, and social media.

Unlike the deeply wonky AI Radio, which was reported on last month, this is not just a fun thought experiment. According to Axios, the product will debut next month with Alpha Media and Rogers Sports & Media, which represent more than 250 stations combined across the US and Canada.

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Futuri CEO Daniel Anstandig told Axios that the product was meant to “save radio, not compete with it” by filling hours that stations can’t man anyway. “What we’re looking to do is augment a station’s ability to fill its programming with more live and local content,” he said.

The way Anstandig positions it is that for many radio stations, it’s AI or it’s nothing. That may be true in some cases, but the companies that have signed up so far aren’t exactly indies. It seems more likely that radio companies will have the opportunity to use this tool (or others like it) as a means to cut their labour force and reduce the already diminishing audio industry pipeline.

Matthew Griffin / About Author

Described by NASA as a "Walking Encyclopaedia of the Future" and one of the world’s most in demand keynote speakers Matthew Griffin, Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm, is a multi-award winning Futurist and strategic foresight expert, author, lecturer, mentor, podcast and YouTube host.

With a distinguished career running global business units at Atos, EMC, and IBM today Matthew helps leaders and titans of industry from all over the world explore the impact of the inter sections of technology, culture, and leadership, then helps them create high performance organisations that can continuously disrupt, outpace, and outthink their competition.

15 times author of the hit series the Codex of the Future series Matthew's ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders across the G7, G20, and G77, and many of the world's most recognised and exceptional organisations including ABB, Accenture, ABN Amro, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Deloitte, Dentons, Disney, Dow, EY, Google, KPMG, Lego, Microsoft, Legal & General, LinkedIn, Nokia, Paramount, PepsiCo, PWC, Qualcomm, RWE, Samsung, T-Mobile, UBS, Visa, WIRED, WPP and hundreds of others.

Matthew is regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, and his mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.