As marketing gets automated Revolve show off their AI generated billboards

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By Matthew Griffin Robo Revolution 12th April 2023

WHY THIS MATTERS IN BRIEF

Increasingly we won’t need humans to create, publish, or distribute advertising content …

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Revolve has upped its efforts in digitalisation, unveiling what it says is “the world’s first” Artificial Intelligence (AI) generated billboard campaign. Entitled ‘Best Trip’, the campaign is a celebration of the retailer’s 20th-anniversary, and looks to signify its past, present and future through the artwork.

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The imagery was developed in collaboration with AI studio Maison.Meta and appears on several billboards in California that will be visible throughout the month of April.

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As an additional part of the campaign, Revolve is also producing and selling a limited edition capsule collection from the designs seen in the imagery, which is currently available to purchase throughout spring.

This was all generated by AI, and it’s only going to get better

In a release, Michael Mente, co-founder and co-CEO of Revolve, said: “Technology is a big competitive edge for us and allows us to continue to win. Through AI, we’ll be able to explore new emerging designers, brands, and trends that we are known for delivering in unique ways.

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“We’ve known the Maison.Meta team for a long time, and they understand our vision. We knew they’d be the best people to bring this AI campaign to life. This brand-elevating moment sets the tone for where we are heading.”

To continue building on its presence in this area, Revolve will also be partnering with Maison.Meta on further AI initiatives this year, including the firm’s upcoming AI Fashion Week in New York on May 20 to 21.

Matthew Griffin / About Author

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working across the next 50 years, and is an award winning futurist, and author of “Codex of the Future” series.

Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future.

A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries.

Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.