As marketing gets automated Revolve show off their AI generated billboards

0 0

By Matthew Griffin Robo Revolution 12th April 2023

WHY THIS MATTERS IN BRIEF

Increasingly we won’t need humans to create, publish, or distribute advertising content …

Love the Exponential Future? Join our XPotential Community, future proof yourself with courses from XPotential University, read about exponential tech and trends, connect, watch a keynote, or browse my blog.

Revolve has upped its efforts in digitalisation, unveiling what it says is “the world’s first” Artificial Intelligence (AI) generated billboard campaign. Entitled ‘Best Trip’, the campaign is a celebration of the retailer’s 20th-anniversary, and looks to signify its past, present and future through the artwork.

Amazon is building a creative AI that can design clothes

The imagery was developed in collaboration with AI studio Maison.Meta and appears on several billboards in California that will be visible throughout the month of April.

The Future of Synthetic Content, by keynote Matthew Griffin

As an additional part of the campaign, Revolve is also producing and selling a limited edition capsule collection from the designs seen in the imagery, which is currently available to purchase throughout spring.

This was all generated by AI, and it’s only going to get better

In a release, Michael Mente, co-founder and co-CEO of Revolve, said: “Technology is a big competitive edge for us and allows us to continue to win. Through AI, we’ll be able to explore new emerging designers, brands, and trends that we are known for delivering in unique ways.

Stuntmen face the last act as technology comes to replace them

“We’ve known the Maison.Meta team for a long time, and they understand our vision. We knew they’d be the best people to bring this AI campaign to life. This brand-elevating moment sets the tone for where we are heading.”

To continue building on its presence in this area, Revolve will also be partnering with Maison.Meta on further AI initiatives this year, including the firm’s upcoming AI Fashion Week in New York on May 20 to 21.

Matthew Griffin / About Author

Described by NASA as a "Walking Encyclopaedia of the Future" and one of the world’s most in demand keynote speakers Matthew Griffin, Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm, is a multi-award winning Futurist and strategic foresight expert, author, lecturer, mentor, podcast and YouTube host.

With a distinguished career running global business units at Atos, EMC, and IBM today Matthew helps leaders and titans of industry from all over the world explore the impact of the inter sections of technology, culture, and leadership, then helps them create high performance organisations that can continuously disrupt, outpace, and outthink their competition.

15 times author of the hit series the Codex of the Future series Matthew's ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders across the G7, G20, and G77, and many of the world's most recognised and exceptional organisations including ABB, Accenture, ABN Amro, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Deloitte, Dentons, Disney, Dow, EY, Google, KPMG, Lego, Microsoft, Legal & General, LinkedIn, Nokia, Paramount, PepsiCo, PWC, Qualcomm, RWE, Samsung, T-Mobile, UBS, Visa, WIRED, WPP and hundreds of others.

Matthew is regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, and his mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.