DNA based marketing is becoming a reality, and brands are cashing in

DNA based marketing is becoming a reality, and brands are cashing in

WHY THIS MATTERS IN BRIEF As gene sequencing gets cheaper, and as companies get more access to personal information, from biomarkers and wearables to big data, companies can target you in ultra-personalised ways you’d never likely dreamt of before.   Interested in the future and want to experience even more?! eXplore...

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MIT’s crazy laser can beam adverts directly into your ears

MIT’s crazy laser can beam adverts directly into your ears

WHY THIS MATTERS IN BRIEF We now have the technology to beam sound directly into people’s ears, and future admen can’t wait to get hold of the tech.   Interested in the future and want to experience even more?! eXplore More. In the future, if we futurists are to believed, which...

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Nitanic’s revolutionary AI’s evolve and battle for gamers loyalty

Nitanic’s revolutionary AI’s evolve and battle for gamers loyalty

WHY THIS MATTERS IN BRIEF Traditional marketing, where marketers create and distribute content, is being automated by AI.   This is the future of marketing – automated, viral, and intelligent. Niantic, the company behind Pokemon Go, have announced that they’re going to be using a “thought provoking campaign” that “uses AI to...

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CGI “Virtual influencers” on Instagram battle it out in public, snag real ad cash

CGI “Virtual influencers” on Instagram battle it out in public, snag real ad cash

WHY THIS MATTERS IN BRIEF Today we are used to the majority of our influencers, and contacts, being human, but as we progress into the future more of the encounters we have will be with virtual entities, in the form of avatars, bots and virtual vloggers like these.   It...

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New brain research discovers people are great at predicting what’ll go viral

New brain research discovers people are great at predicting what’ll go viral

WHY THIS MATTERS IN BRIEF Why does anything go viral? Ask a million people and a million people will have a million different answers, but according to new research the real answer’s inside your head.   I have to admit that as I read through the science behind this news,...

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