Marketing

WHY THIS MATTERS IN BRIEF If you build your company on top of another company’s products minor changes to those…

WHY THIS MATTERS IN BRIEF We all know that many jobs can be automated in time, but few people are…

WHY THIS MATTERS IN BRIEF In this situation who’s in control – the AI or the humans? Is Nestles marketing…

WHY THIS MATTERS IN BRIEF Getting an AI to generate great video is alot harder than getting it to generate…

WHY THIS MATTERS IN BRIEF Increasingly we won’t need humans to create, publish, or distribute advertising content …   Love…

WHY THIS MATTERS IN BRIEF You have a wallet for payments and tickets, what about data?   Love the Exponential…

WHY THIS MATTERS IN BRIEF While the Metaverse might seem complicated it’s just another digital-virtual channel for brands to explore…

WHY THIS MATTERS IN BRIEF Web 3.0 and other technologies give companies the opportunity to monetise things in new ways…

WHY THIS MATTERS IN BRIEF Deepfakes are getting better, in two years they’ll be perfect, and that means you won’t…

WHY THIS MATTERS IN BRIEF There is no escaping advertising even in the Metaverse where debates about regulations and privacy…

WHY THIS MATTERS IN BRIEF Companies are trying to find new ways to get you to buy things, and shoppable…