Snoop Dog Larry hits up the Metaverse with new B.O.D.R track
When it comes to pushing real and virtual boundaries multiple artists are pushing the boundaries, including the Dogg.
Key takeaways
- The digitally animated video takes fans into an inspired spin-off world of the infamous hit show, Curb Your Enthusiasm.
- Snoop Dogg released B.O.D.R. in February 2022, after the announcement that he had acquired the Death Row Records brand, in which he was a founding member and was his debut label.
- B.O.D.R. was the first album through Death Row Records, now under Snoop Dogg’s ownership.
Cite or link to this article
Griffin, M. (2023) 'Snoop Dog Larry hits up the Metaverse with new B.O.D.R track', 311 Institute, 23 February. Available at: https://www.fanaticalfuturist.com/2023/02/snoop-dog-larry-hits-up-the-metaverse-with-new-b-o-d-r-track/ (Accessed: 1 October 2026).
Snoop Dogg recently dropped a ground breaking Metaverse based video for his track “Crip Ya Enthusiasm,” from his recent album, Bacc on Death Row, or B.O.D.R.
The video was written and directed by Jesse Wellens and James Defina from Astro Project, the content studio that tells stories utilizing cutting-edge technology, and high-level creative talent, and then “gamifies” it. The digitally animated video takes fans into an inspired spin-off world of the infamous hit show, Curb Your Enthusiasm.
The Future of the Metaverse and Web 3.0, by keynote speaker Matthew Griffin
A visionary and trailblazer, Snoop joined forces with Astro Project, to bring this visual into the Metaverse to leverage Blockchain and Web 3.0 to unlock endless possibilities.
The new track
Fans can grab and mint one of the 10,000 Astro donuts created at AstroProject.io , where they can unlock and download ownable content, including gamified content and assets used from the music video to explore, interact and discover unique unlocks in the Astro Donuts virtual locations and use the Larry Dogg avatar.
Snoop Dogg released B.O.D.R. in February 2022, after the announcement that he had acquired the Death Row Records brand, in which he was a founding member and was his debut label. B.O.D.R. was the first album through Death Row Records, now under Snoop Dogg’s ownership. B.O.D.R. is available everywhere here.
FAQ
Why does this matter?
When it comes to pushing real and virtual boundaries multiple artists are pushing the boundaries, including the Dogg.
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
Read full bio
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
What future do you need to see?
Choose one to get started on virtual worlds and the future of your organisation.
Sources and further reading
- Snoopdoog thesource.com
- donuts astrovault.app
- AstroProject.io astroproject.io
- here deathrow.ffm.to
Source: first published by the 311 Institute on 23 February 2023. Cite as: Griffin, M. (2023). Snoop Dog Larry hits up the Metaverse with new B.O.D.R track. 311 Institute. https://www.fanaticalfuturist.com/2023/02/snoop-dog-larry-hits-up-the-metaverse-with-new-b-o-d-r-track/
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