Snoop Dog Larry hits up the Metaverse with new B.O.D.R track

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By Matthew Griffin Virtual World 23rd February 2023

WHY THIS MATTERS IN BRIEF

When it comes to pushing real and virtual boundaries multiple artists are pushing the boundaries, including the Dogg.

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Snoop Dogg recently dropped a ground breaking Metaverse based video for his track “Crip Ya Enthusiasm,” from his recent album, Bacc on Death Row, or B.O.D.R.

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The video was written and directed by Jesse Wellens and James Defina from Astro Project — the content studio that tells stories utilizing cutting-edge technology, and high-level creative talent, and then “gamifies” it. The digitally animated video takes fans into an inspired spin-off world of the infamous hit show, Curb Your Enthusiasm.

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A visionary and trailblazer, Snoop joined forces with Astro Project, to bring this visual into the Metaverse to leverage Blockchain and Web 3.0 to unlock endless possibilities.

The new track

Fans can grab and mint one of the 10,000 Astro donuts created at AstroProject.io , where they can unlock and download ownable content, including gamified content and assets used from the music video to explore, interact and discover unique unlocks in the Astro Donuts virtual locations and use the Larry Dogg avatar.

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Snoop Dogg released B.O.D.R. in February 2022, after the announcement that he had acquired the Death Row Records brand, in which he was a founding member and was his debut label. B.O.D.R. was the first album through Death Row Records, now under Snoop Dogg’s ownership. B.O.D.R. is available everywhere here.

Matthew Griffin / About Author

Matthew Griffin, multi-award winning Futurist and named Futurist of the Year 2024, has been described as a "Walking encyclopaedia of the future" by NASA and a futurist polymath. One of the world's most renowned futurists and strategic foresight experts Matthew is the 15 times author of the blockbuster "Codex of the Future" series, and is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working across the next 50 years, XPotential University, the world's first free futures and foresight university, and the World Futures Forum which works with the United Nations to solve the worlds greatest challenges. Matthew is an in demand international keynote, acclaimed university lecturer and mentor, and host of the hit Fanatical Futurist podcast.

A rare talent in his past Matthew helped build and run several multi-billion dollar business units for Atos, Dell-EMC, and IBM, and his ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders, G7, G20, and G77+ governments, and many of the world's most respected brands including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Dentons, Deloitte, Disney, Dow, EY, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, T-Mobile, UBS, VISA, and many others. He was also the only futurist invited to talk at the UN COP28 held in Dubai alongside world leaders.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.