During this first of two virtual leadership sessions speaker and futurist Matthew Griffin discusses the future of the energy, logistics, and premium drinks sector for Coca Cola’s leadership team and their partners and its implications.


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Firstly, I would like to thanks Paula and Fotios from Coca Cola, arguably the world’s most iconic and recognisable brand, for asking me to be the opening keynote for their first in person summit since the COVID-19 pandemic began, and which because of previous travel commitments I attended virtually, albeit from a virtual bar which was “down the road.”


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During my session, which I titled Cheers to the Future, and to an audience of over 200 Coca Cola leaders and partners from across EMEA and CEEMA, together we explored the future of different aspects of Coca Cola’s business from the future of customer service and supply chains all the way through to the future of occasions for their premium spirits teams. But that wasn’t all.


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When it came to the customer service experience I discussed the rise of automated intelligent bots and digital humans, and the emergence of Conversational Artificial Intelligence (AI) and AI coaching systems, before progressing and running through some of the giant system level shifts that are helping make our VUCA world even more VUCA.


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I then discussed the future of supply chains, focusing on cost control, resilience, and transparency and showed the company how they can produce product and produce locally – thereby collapsing their some of their existing supply chains. Then we crossed across to energy self-sufficiency, looked into water scarcity solutions, examined the future of logistics and turned them into revenue generators rather than cost centers, before finally looking into how we can use combinations of new technologies to alter and enhance occasions and the customer experience. And I hope you enjoy the replay.

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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