Coca Cola plunges into the Metaverse with pixel flavoured cola promo

Coca Cola plunges into the Metaverse with pixel flavoured cola promo

WHY THIS MATTERS IN BRIEF While the Metaverse might seem complicated it’s just another digital-virtual channel for brands to explore and monetise.   Love the Exponential Future? Join our XPotential Community, subscribe to the podcast, future proof yourself with courses from XPotential University, read about exponential tech and trends,  connect, watch...

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SpaceX, Facebook and others compete to connect the next 3.5 billion people

SpaceX, Facebook and others compete to connect the next 3.5 billion people

WHY THIS MATTERS IN BRIEF Over half the worlds population has no access to the internet, or the services, or benefits it offers. These audacious global internet programs want to resolve that.   Internet access is cheap, fast and available everywhere. Mobile phone and communications companies throw unlimited data plans...

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Why Entrepreneurs need a channel strategy

Why Entrepreneurs need a channel strategy

Today we all know that organisations like IBM, Coca Cola, Royal Dutch Shell and McDonalds are heavily reliant on their downstream sales and distribution networks to help them conquer new markets and boost top line revenue growth. Often seen as the preserve of the multinational a well rounded channel strategy...

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