Futurist Keynote, UK: Reverse Brainstorming, RSM

0 0

By Matthew Griffin Keynote Presentations 3rd September 2022

WHY THIS MATTERS IN BRIEF

During this keynote session keynote speaker Matthew Griffin discusses how Reverse Brainstorming can help anyone and everyone ideate and innovate solutions to all manner of problems, no matter how complex by reversing this thinking.

Love the Exponential Future? Join our XPotential Community, future proof yourself with courses from XPotential University, read about exponential tech and trends, connect, watch a keynote, or browse my blog.

Firstly, thank you to Janye Mansfield, the CEO of RSM Global, the world’s largest network of audit, consulting, and tax experts with over 51,000 staff in over 123 countries and 860 offices, for asking me to present on the power of Reverse Brainstorming.

Scientists lay out plans to build an artificial human genome by 2036

As their industry changes beyond all recognition, whether it’s thanks to digitisation, new ways of working, ESG regulations and reporting, and more, and as their experts struggle to stay up to date with all these changes so they can advise their clients to the level they’re accustomed, the RSM was looking for new insights and new ways of thinking that would help them create a robust and resilient 2030 plan for the organisation.

Reverse Brainstorming, rewind and replay

As you know, when it comes to technologies, trends, and wildcards I know a thing or two, but having written several books on innovation, strategic foresight, and strategy in this particular case they wanted me to dive deeper into the power of negativity to help open their eyes to new ways of thinking and solving problems.

Thomas Cook lets you experience your holiday in virtual reality before you buy

Put simply Reverse Brainstorming is a very effective ideation and innovation tool that many organisations around the world use to solve some of their most difficult problems, but as you cans see from the video rather than looking for solutions people look for anti-solutions – how to make those problems worse – which they can then reverse in order to find new innovative solutions. And, if you think that that all sounds counter intuitive, then try it for yourself and see how you get along then drop a me a comment.

RSM Network UK

Matthew Griffin / About Author

Matthew Griffin, multi-award winning Futurist and named Futurist of the Year 2024, has been described as a "Walking encyclopaedia of the future" by NASA and a futurist polymath. One of the world's most renowned futurists and strategic foresight experts Matthew is the 15 times author of the blockbuster "Codex of the Future" series, and is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working across the next 50 years, XPotential University, the world's first free futures and foresight university, and the World Futures Forum which works with the United Nations to solve the worlds greatest challenges. Matthew is an in demand international keynote, acclaimed university lecturer and mentor, and host of the hit Fanatical Futurist podcast.

A rare talent in his past Matthew helped build and run several multi-billion dollar business units for Atos, Dell-EMC, and IBM, and his ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders, G7, G20, and G77+ governments, and many of the world's most respected brands including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Dentons, Deloitte, Disney, Dow, EY, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, T-Mobile, UBS, VISA, and many others. He was also the only futurist invited to talk at the UN COP28 held in Dubai alongside world leaders.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.