Reverse Brainstorming | RSM, EMEA | Matthew Griffin | innovation Keynote Speaker
During this keynote session keynote speaker Matthew Griffin discusses how Reverse Brainstorming can help anyone and everyone ideate and innovate solutions to all manner of problems, no matter how complex by reversing this thinking.
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Griffin, M. (2022) 'Reverse Brainstorming | RSM, EMEA | Matthew Griffin | innovation Keynote Speaker', Fanatical Futurist, 3 Sep 2022. Available at: https://www.fanaticalfuturist.com/2022/09/futurist-keynote-uk-reverse-brainstorming-rsm/
WHY THIS MATTERS IN BRIEF
During this keynote session keynote speaker Matthew Griffin discusses how Reverse Brainstorming can help anyone and everyone ideate and innovate solutions to all manner of problems, no matter how complex by reversing this thinking.
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Firstly, thank you to Janye Mansfield, the CEO of RSM Global, the world’s largest network of audit, consulting, and tax experts with over 51,000 staff in over 123 countries and 860 offices, for asking me to present on the power of Reverse Brainstorming.
As their industry changes beyond all recognition, whether it’s thanks to digitisation, new ways of working, ESG regulations and reporting, and more, and as their experts struggle to stay up to date with all these changes so they can advise their clients to the level they’re accustomed, the RSM was looking for new insights and new ways of thinking that would help them create a robust and resilient 2030 plan for the organisation.
Reverse Brainstorming, rewind and replay
As you know, when it comes to technologies, trends, and wildcards I know a thing or two, but having written several books on innovation, strategic foresight, and strategy in this particular case they wanted me to dive deeper into the power of negativity to help open their eyes to new ways of thinking and solving problems.
Put simply Reverse Brainstorming is a very effective ideation and innovation tool that many organisations around the world use to solve some of their most difficult problems, but as you cans see from the video rather than looking for solutions people look for anti-solutions – how to make those problems worse – which they can then reverse in order to find new innovative solutions. And, if you think that that all sounds counter intuitive, then try it for yourself and see how you get along then drop a me a comment.
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Source: first published by Fanatical Futurist on 3 Sep 2022. You are welcome to quote this article with credit and a link to the original.