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WHY THIS MATTERS IN BRIEF

During this keynote session keynote speaker Matthew Griffin discusses how Reverse Brainstorming can help anyone and everyone ideate and innovate solutions to all manner of problems, no matter how complex by reversing this thinking.

 

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Firstly, thank you to Janye Mansfield, the CEO of RSM Global, the world’s largest network of audit, consulting, and tax experts with over 51,000 staff in over 123 countries and 860 offices, for asking me to present on the power of Reverse Brainstorming.

 

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As their industry changes beyond all recognition, whether it’s thanks to digitisation, new ways of working, ESG regulations and reporting, and more, and as their experts struggle to stay up to date with all these changes so they can advise their clients to the level they’re accustomed, the RSM was looking for new insights and new ways of thinking that would help them create a robust and resilient 2030 plan for the organisation.

 

Reverse Brainstorming, rewind and replay

 

As you know, when it comes to technologies, trends, and wildcards I know a thing or two, but having written several books on innovation, strategic foresight, and strategy in this particular case they wanted me to dive deeper into the power of negativity to help open their eyes to new ways of thinking and solving problems.

 

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Put simply Reverse Brainstorming is a very effective ideation and innovation tool that many organisations around the world use to solve some of their most difficult problems, but as you cans see from the video rather than looking for solutions people look for anti-solutions – how to make those problems worse – which they can then reverse in order to find new innovative solutions. And, if you think that that all sounds counter intuitive, then try it for yourself and see how you get along then drop a me a comment.

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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