During this sales enablement keynote session with the leadership team and sales teams from Aveva keynote speaker Matthew Griffin shows the audience how their customers businesses and industries will be, and are already, being transformed by new technologies and innovation breakthroughs.


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Firstly, thank you to Jason and Alison at Aveva, the world’s leading industrial enterprise software company, for the second time in as many years for asking me to be their keynote, this time at their first annual in person sales conference in Orlando, Florida since the global pandemic hit over two years ago.


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With over 3,000 employees in the Orlando Hilton hotel’s ballroom and just as many again watching virtually the Aveva hybrid Go Beyond event was not only a spectacle to behold, but as the world tries to get back to normal it was also an incredibly complicated and fraught operation with many of the directors not convinced that it was even going to be able to go ahead when Omicron reared its head just a couple of months before the kick off. However, with the goal of providing both executives and the sales teams with the tools and new thinking that would let them have new conversations with their customers I’m glad to say the show went on.


The impact of trends and technologies on the future of industries, by Matthew Griffin


Nevertheless, Omicron tailed off as quickly as it came and thankfully the event went ahead as planned with only a few people missing it because they were ill. During my keynote, which was aptly entitled Go Beyond, I took the audience and leadership team on a journey through the future of their core industries – Chemicals, Energy, Power, Smart Cities, and Utilities – and dove into all of the different trends that are changing global business, culture, and society.


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First we looked at the chemicals industry where bio-manufacturing, Meta Twins, and quantum chemistry, are set to change everything from incumbents operating models to R&D strategies, then across to energy and utilities where we dove deep into the global energy transition, new power generation technologies and Virtual Power Plants, and the decentralisation and disruption of the industry.

Next, we looked into the future of manufacturing, customisation and personalisation, Dark Factories, and explored the new trend of Continuous Innovation, then topped it all off with an exploration of Smart Cities including the need for city wide operating systems, climate resilient infrastructure, and the impact of new autonomous mobility technologies on city operations and services. And then we went into breakouts, had breakfast sessions, and checked out the pools because … why not!?

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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