Industry and manufacturing

BMW shows off its colour changing car in a vision of the future

Materials are changing, they're becoming smarter, more capable, and more controllable - and digital - and this is a good example of future applications.

Key takeaways

  • After unveiling the blackest car in the universe back in 2019 by using special nanotech paint, the company has now shown off its iX Flow concept with colour changing E Ink panels.
  • Well, colour maybe isn't the right word; the car is covered in painstakingly laid out and clear-coated monochrome E Ink sheets.
  • See the tech in action It might be a relatively simple way to use E Ink, but the process of making this concept car looks like a nightmare.
Cite or link to this article

Griffin, M. (2022) 'BMW shows off its colour changing car in a vision of the future', 311 Institute, 7 July. Available at: https://www.311institute.com/bmw-shows-off-its-colour-changing-car-in-a-vision-of-the-future/ (Accessed: 1 October 2026).

If you’ve ever wanted a colour changing car, or at least one that changes something about its appearance, then good news BMW has one upped itself, rolling out one of the most jaw dropping car exterior treatments ever shown off. After unveiling the blackest car in the universe back in 2019 by using special nanotech paint, the company has now shown off its iX Flow concept with colour changing E Ink panels.

Well, colour maybe isn't the right word; the car is covered in painstakingly laid out and clear-coated monochrome E Ink sheets. Unlike your typical E-Reader it doesn't appear to be able to display fine resolution text yet but BMW has set the entire car up as a single pixel, so to speak, that can switch between white and dark gray. But the change radiates out gradually along the individual sheets over the course of a couple of seconds – hence the video which shows it off nicely.

See the tech in action

It might be a relatively simple way to use E Ink, but the process of making this concept car looks like a nightmare. The project team, led by Stella Clarke, first had to "unwrap" the 3D shapes of the car panels into 2D shapes, then use generative design techniques to determine the best way to break those up into a series of polygonal shapes. Then, after paper prototypes had been cut and tested, the team started laser-cutting its E Ink panels and sticking them onto the car.

After clear-coating it all to make sure it's at least a bit capable of withstanding road grit, water and debris, the team then had to wire up a crazy number of electronic connections back to a central computer, and then program the colour shift operations.

The final effect is stunning in an understated and classy way, and BMW's executive team must be positively frothing over how well it fits the brand. It works beautifully, and since it's E Ink, it requires no power other than the small signal prompting the panels to change.

There's some interesting potential with this kind of thing, obviously, and the temptation would be to deck the next version out with higher-resolution E Ink panels that can actually display custom images.

That could be fun, as evidenced by previous projects that apply the same concept to sneakers and bracelets. And of course, there's E Ink's Advanced Color ePaper, or ACeP, which can deliver either full colour, or a restricted palette of options. I wouldn't be surprised to see BMW rolling out something along these lines in the future.

Will it make production as a colour option though? That seems unlikely, at least in the near future but eventually yes.

Large E Ink displays are insanely expensive at the moment – at least ones like the gorgeous 42 inch Quirklogic Quilla whiteboard, which, five years after I first saw it, is now on sale for a rock-bottom $4,888.

Admittedly that's got some smarts built in, but still I shudder to think what a full-colour ACeP wrap that's big enough for a whole car might cost. And that's to say nothing of durability or a rogue supermarket trolley's desperate bid for freedom in a slanted car park which could have very expensive repercussions in the real world.

Still, the iX Flow E Ink is super cool to look at, and it definitely sparks the imagination, so it's a worthy concept car for sure.

Source: BMW

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Why does this matter?

Materials are changing, they're becoming smarter, more capable, and more controllable - and digital - and this is a good example of future applications.

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Quirklogic Quilla whiteboard quirklogic.com
  2. now on sale goodereader.com
  3. Magical exterior colour change: the bmw ix flow featuring e ink press.bmwgroup.com

Source: first published by the 311 Institute on 7 July 2022. Cite as: Griffin, M. (2022). BMW shows off its colour changing car in a vision of the future. 311 Institute. https://www.311institute.com/bmw-shows-off-its-colour-changing-car-in-a-vision-of-the-future/

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