Futurist Keynote, USA: The New Normal and the Future of Food, Richs

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By Matthew Griffin Keynote Presentations 9th November 2021

WHY THIS MATTERS IN BRIEF

A revolution in how we produce food means that the UN’s predictions of future wars over food could be plain wrong …

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Firstly, thank you to Dwight and the team at Rich’s Products, a $4 Billion US food manufacturer who ironically started their own origin story by disrupting the US dairy industry back in 1945, when dairy products were rationed during World War 2, with the first non-dairy creamers, and then again in 1960, for asking me to be the keynote at their annual leadership camp.

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Fast forwards to today and their industry, the food industry, is being disrupted again but this time it’s not by war – fortunately – it’s by technology, need in the form of multiple global crises, and human ingenuity.

Rewind and replay the keynote

During my keynote I discussed COVID-19’s lasting impact on global business, culture, and society, and the system level disruptions we’re seeing in how our food is produced and distributed. From plant based burgers and cellular agriculture, where we can take a cell from an animal and through the magic of bioreactors turn it into meat – from chicken nuggets and fillet steaks and beyond – to being able to 3D and 4D print “exotic” fruits I discussed it all.

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Then, to round it off I showed the audience the technologies we have at our disposal to solve global famine forever, and reduce the agricultural industry’s environmental footprint down to almost nothing. If you never thought re-foresting and re-wilding the Amazon was possible then this is a must watch keynote!

Matthew Griffin / About Author

Matthew Griffin, multi-award winning Futurist and named Futurist of the Year 2024, has been described as a "Walking encyclopaedia of the future" by NASA and a futurist polymath. One of the world's most renowned futurists and strategic foresight experts Matthew is the 15 times author of the blockbuster "Codex of the Future" series, and is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working across the next 50 years, XPotential University, the world's first free futures and foresight university, and the World Futures Forum which works with the United Nations to solve the worlds greatest challenges. Matthew is an in demand international keynote, acclaimed university lecturer and mentor, and host of the hit Fanatical Futurist podcast.

A rare talent in his past Matthew helped build and run several multi-billion dollar business units for Atos, Dell-EMC, and IBM, and his ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders, G7, G20, and G77+ governments, and many of the world's most respected brands including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Dentons, Deloitte, Disney, Dow, EY, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, T-Mobile, UBS, VISA, and many others. He was also the only futurist invited to talk at the UN COP28 held in Dubai alongside world leaders.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.