Futurist Keynote, USA: The New Normal and the Future of Food, Richs

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WHY THIS MATTERS IN BRIEF

A revolution in how we produce food means that the UN’s predictions of future wars over food could be plain wrong …

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Firstly, thank you to Dwight and the team at Rich’s Products, a $4 Billion US food manufacturer who ironically started their own origin story by disrupting the US dairy industry back in 1945, when dairy products were rationed during World War 2, with the first non-dairy creamers, and then again in 1960, for asking me to be the keynote at their annual leadership camp.

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Fast forwards to today and their industry, the food industry, is being disrupted again but this time it’s not by war – fortunately – it’s by technology, need in the form of multiple global crises, and human ingenuity.

Rewind and replay the keynote

During my keynote I discussed COVID-19’s lasting impact on global business, culture, and society, and the system level disruptions we’re seeing in how our food is produced and distributed. From plant based burgers and cellular agriculture, where we can take a cell from an animal and through the magic of bioreactors turn it into meat – from chicken nuggets and fillet steaks and beyond – to being able to 3D and 4D print “exotic” fruits I discussed it all.

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Then, to round it off I showed the audience the technologies we have at our disposal to solve global famine forever, and reduce the agricultural industry’s environmental footprint down to almost nothing. If you never thought re-foresting and re-wilding the Amazon was possible then this is a must watch keynote!

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About author

Matthew Griffin

Fanatical Futurist ● Int'l Advisor and Keynote Speaker ● Disruption, Futures and Innovation expert

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.