Keynote

The Future of Food 2040

Invited by Dwight and the team at Rich's Products, a $4 Billion US food manufacturer, to keynote their annual leadership camp.

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Matthew GriffinFounder, President and Futurist, 311 Institute

G7 · G20governments advised

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About this keynote

Firstly, thank you to Dwight and the team at Rich’s Products, a $4 Billion US food manufacturer who ironically started their own origin story by disrupting the US dairy industry back in 1945, when dairy products were rationed during World War 2, with the first non-dairy creamers, and then again in 1960, for asking me to be the keynote at their annual leadership camp.

Fast forwards to today and their industry, the food industry, is being disrupted again but this time it’s not by war, fortunately, it’s by technology, need in the form of multiple global crises, and human ingenuity.

During my keynote I discussed COVID-19’s lasting impact on global business, culture, and society, and the system level disruptions we’re seeing in how our food is produced and distributed. From plant based burgers and cellular agriculture, where we can take a cell from an animal and through the magic of bioreactors turn it into meat, from chicken nuggets and fillet steaks and beyond, to being able to 3D and 4D print “exotic” fruits I discussed it all.

Then, to round it off I showed the audience the technologies we have at our disposal to solve global famine forever, and reduce the agricultural industry’s environmental footprint down to almost nothing. If you never thought re-foresting and re-wilding the Amazon was possible then this is a must watch keynote!

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Key takeaways

Rich's Products, which disrupted the US dairy industry in 1945 with the first non-dairy creamers, asked Matthew to open its annual leadership camp.
Matthew showed how animal cells can be grown into meat in bioreactors, from chicken nuggets to fillet steaks.
He argued that new ways of producing food could prove the UN's predictions of future wars over food plain wrong.

Questions and answers

What does The Future of Food 2040 keynote cover?

It covers COVID-19's lasting impact on business, culture and society, and the system level changes in how food is produced and distributed. Matthew also covered plant based burgers, cellular agriculture, and 3D and 4D printing of "exotic" fruits. He closed with the technologies that could end global famine and cut agriculture's environmental footprint to almost nothing.

Where and when was this keynote given?

Matthew gave it at the annual leadership camp of Rich's Products, a US food manufacturer, in the United States in November 2021.

Could food really be grown from animal cells?

Matthew explained that a cell taken from an animal can be turned into meat in bioreactors. He said this can work for products from chicken nuggets to fillet steaks.

Can Matthew give this keynote at our event?

Yes. It is tailored to each audience as a keynote, panel, executive briefing or leadership workshop, in person first, anywhere in the world.