WHY THIS MATTERS IN BRIEF

In the future your little wanna be pop stars are going to have to compete with virtual stars …

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America could soon be getting a new famous, but fake, pop star after millionaire virtual influencer Lil Miquela, who I’ve talked about before, and who’s leading a growing trend of companies developing their own virtual artists and influencers, with some even being signed by labels such as Warner and Sony, released her debut single “Not Mine,” a catchy downtempo R&B-pop track with a solid groove that would fit in perfectly on a Tinashe or Kehlani album.

The virtual artist has been building a social media presence for the past year based around selfies, a fun attitude an affinity for memes; basically she’s a 20-year-old girl, only digitally constructed. And the world has been taking notice: She has nearly 240,000 Instagram followers and press from The Washington Post to Lena Dunham’s Lenny Letter have all penned pieces about the quandary that is interpreting this avatar with a very real-feeling personality.

Listen to the new track …

Now Miquela is releasing music with a ready audience for her (naturally) auto-tuned crooning. The single is self-released, written by Miquela herself, according to the credits, and, per a press, release is just the beginning things to come.

“I’ve been writing and recording so much for the album and had been dying to release something,” she said in a statement. “‘Not Mine’ is all about summer love and growing up, so it felt like something I needed to drop now.”