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WHY THIS MATTERS IN BRIEF

In the future your little wanna be pop stars are going to have to compete with virtual stars …

 

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America could soon be getting a new famous, but fake, pop star after millionaire virtual influencer Lil Miquela, who I’ve talked about before, and who’s leading a growing trend of companies developing their own virtual artists and influencers, with some even being signed by labels such as Warner and Sony, released her debut single “Not Mine,” a catchy downtempo R&B-pop track with a solid groove that would fit in perfectly on a Tinashe or Kehlani album.

 

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The virtual artist has been building a social media presence for the past year based around selfies, a fun attitude an affinity for memes; basically she’s a 20-year-old girl, only digitally constructed. And the world has been taking notice: She has nearly 240,000 Instagram followers and press from The Washington Post to Lena Dunham’s Lenny Letter have all penned pieces about the quandary that is interpreting this avatar with a very real-feeling personality.

 

Listen to the new track …

 

Now Miquela is releasing music with a ready audience for her (naturally) auto-tuned crooning. The single is self-released, written by Miquela herself, according to the credits, and, per a press, release is just the beginning things to come.

 

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“I’ve been writing and recording so much for the album and had been dying to release something,” she said in a statement. “‘Not Mine’ is all about summer love and growing up, so it felt like something I needed to drop now.”

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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