Fashion

WHY THIS MATTERS IN BRIEF You can never be quite sure what clothes will look like on you until you…

WHY THIS MATTERS IN BRIEF Fast fashion, and fashion in general, is responsible for huge amounts of landfill and waste,…

WHY THIS MATTERS IN BRIEF Every skill is being democratised and made simpler to master, and now fashion design is…

WHY THIS MATTERS IN BRIEF Growing cotton is environmentally intensive and has a large environmental footprint – algae doesn’t and…

WHY THIS MATTERS IN BRIEF If you’re training AI can help you improve your technique, and now it can help…

WHY THIS MATTERS IN BRIEF New materials are the key to unlocking many of tomorrow’s futuristic products and technologies and…

WHY THIS MATTERS IN BRIEF 3D printing is helping the fashion industry re-invent itself and fashion itself. Love the Exponential…

WHY THIS MATTERS IN BRIEF As compute and storage gets smaller people will find all kinds of new use cases…

WHY THIS MATTERS IN BRIEF Clothes will eventually become smart and be able to measure, monitor, and analyse everything from…

WHY THIS MATTERS IN BRIEF Nature has lots of tricks up its proverbial sleeve, and now we can use it…

WHY THIS MATTERS IN BRIEF Materials form the foundation of every product and thing in the universe, so the more…