Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.
WHY THIS MATTERS IN BRIEF
- Airlines spend $3.1Bn in Europe alone paying carbon taxes. Biofuels, while often contentious, can help airlines reduce their carbon footprint and help them reduce costs
On Monday morning, Washington state based Alaska Airlines started the week off right. It sent a Boeing 737 jet on the first commercial flight partially fuelled by tree limbs and waste wood from forests.
“This latest milestone in Alaska’s efforts to promote sustainable biofuels is especially exciting since it is uniquely sourced from the forest residuals in the Pacific Northwest,” said Joe Sprague, Alaska Airlines’ senior vice president of communications and external relations.
The alternative jet fuel used on the flight from Seattle to Washington DC was produced through the efforts of the Washington State University led Northwest Advanced Renewables Alliance (NARA) and Gevo, a private renewable technology company.
But it’s not the first time Alaska Airlines has tested renewable jet fuel. In June, it used a 20 percent blend of corn-based fuel on a similar flight.
Like corn, trees also produce sugars through the process of photosynthesis. These sugars can be converted into alcohol and then into kerosene or jet fuel. Wood is more expensive to convert, but it can be made into isobutanol, a particular type of alcohol that produces fuel more suited for aircraft engines.
The wood based blend also brings some additional advantages. It doesn’t compete with food crops or the land used to grow them. Instead, it uses forest clippings that are typically gathered into a pile and burned, and if the conversion process gains more support, it could create new employment in areas that have lost timber industry jobs.
Renewable jet fuel must compete on cost with petroleum based fuels before airlines consider it for anything but the occasional stunt, but biofuel technology is fast catching up and several airlines around the globe have committed to keeping the net carbon emissions from aviation neutral starting in 2020. That’s significant because jet fuel remains a huge source of carbon pollution.
Monday’s flight, which used 1,080 gallons of biofuel, didn’t have much of an impact on Alaska Airlines’ overall greenhouse gas emissions for the year but if the airline were to replace 20 percent of its entire fuel supply in flights out of the Seattle-Tacoma International Airport with a renewable alternative, the company claims, it could reduce greenhouse gas emissions by about 142,000 metric tons of carbon dioxide per year – the equivalent of taking 30,000 cars off the road.