Nano watermarks sort the fakes from the originals


New nanotechnology aims to put a dent in the $745 billion counterfeit goods market

Researchers at Ecole Polytechnique Fédérale de Lausanne (EPFL) in Switzerland have developed a technique for embedding nanoscale photonic crystals into the glass face of a watch so that when it is exposed to UV light, the design made by the crystals becomes visible. The team at Nanoga, a new startup that has been spun off to market this research, believes that this technology can be used to offer luxury watch makers an anti-counterfeiting method that is quick and easy to adopt.

Nanoga’s CEO, Nasser Hefyene, approached EPFL over two years ago to see if the lab could produce an anti-counterfeiting technology that didn’t require the use of any high-tech device and wouldn’t detract from the appearance of the watch. “The aim was to combine tried-and-tested technologies in order to design a new security system that cannot be reproduced,” said Hefyene in a press release. In the video below, Hefyene describes the technology, and and images indicating how watches are watermarked are shown.



In a machine that is typically used for fabricating LEDs, a very thin layer of photonic crystals, which converts the UV light into colors, is deposited on the glass surface as a vapour. Then, through lithographic printing, specific parts of the photonic crystal layer are activated so that they react when exposed to UV light. In order for different colours to appear under the UV light, the photonic crystals are given different geometries and are oriented in different directions with respect to the glass.


DARPA splashes $1.5bn to re-invent the way electronics are designed and made


This work represents the latest development in at least a decade-long history of nanotechnology being used in anti-counterfeiting and brand protection. This blog covered the related efforts of a small startup, called SingularID, years ago; it was purchased by Bilcare Research nearly a decade ago. Bilcare has taken the technology, which is essentially a nanoscale magnetic material that acts as a sort of “fingerprint” for each product, and built a healthy business around it. The entire solution involves a special device to read the nanoparticles and the software that runs it.

The solution developed by EPFL and being commercialised by Nanoga offers a much simpler approach that requires only a UV light. For the moment, the solution looks to be restricted to products that have a glass surface. However, given the amount of luxury watch counterfeiting that occurs, this probably represents a fairly sizeable market that needs protecting.


About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

Your email address will not be published. Required fields are marked *