Adidas unveils their first 3D printed mass market sneaker

Adidas unveils their first 3D printed mass market sneaker

WHY THIS MATTERS IN BRIEF 3D printing will usher in a new era of on demand, personalised clothing that will revolutionise products, supply chains, and companies.   Adidas, who recently made a sneaker from recycled ocean plastic, and other clothing manufacturers have been experimenting with new ways to manufacture their...

Read more
Adidas shows off it’s new ‘on demand’ clothing store

Adidas shows off it’s new ‘on demand’ clothing store

WHY THIS MATTERS IN BRIEF It’s inevitable that one day we will be able to personalise and manufacture bespoke clothing on demand, in store and at home, and Adidas’s first stab is a good start but there’s still a way to go.   It normally takes most clothing companies anywhere...

Read more
These new Adidas trainers are made entirely from up-cycled ocean plastic

These new Adidas trainers are made entirely from up-cycled ocean plastic

WHY THIS MATTERS IN BRIEF Soon there will be more plastic than fish in the oceans, but hopefully up-cycling ocean plastic can reverse that trend and that’ll be good news for everyone.   By 2050 it’s estimated that there will be more plastic than fish in the sea, and that...

Read more
Under Armour’s new trainers are inspired by nature, designed by an AI and 3D printed

Under Armour’s new trainers are inspired by nature, designed by an AI and 3D printed

WHY THIS MATTERS IN BRIEF The rise of a new breed of creative machines is helping companies design and iterate new products at an accelerating rate, couple these together with new manufacturing techniques and we’ll soon be on the cusp of another manufacturing revolution.   The next pair of trainers...

Read more
Fabric circuits open a door to smarter clothes

Fabric circuits open a door to smarter clothes

WHY THIS MATTERS IN BRIEF A new development in material science opens the door for the development of more advanced Smart Clothing.   Many of today’s smart clothes, such as those from Adidas, Athos, Nike, Ralf Lauren and Under Armour rely on sensors, such as EMG sensors, woven into the fabric...

Read more
Is Adidas on the cusp of being disrupted?

Is Adidas on the cusp of being disrupted?

“Adidas have been a household name since 1936 when Adi Dassler got four time Olympic Gold medallist Jessie Owens to wear his spikes but now the company that was started in a Bavarian kitchen risks being disrupted by a suite of new technologies that will fundamentally change the way that...

Read more