Salesforce CEO says AI is now doing almost 50% of internal work

By Matthew Griffin Intelligence and the Senses 22nd June 2025

WHY THIS MATTERS IN BRIEF

AI is taking jobs already, there’s no doubt, and it’s starting to get noticed.

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Salesforce, who recently rolled out the AI Agents platform AgentForce is accelerating its use of Artificial Intelligence (AI) in automating workloads, according to CEO Marc Benioff.

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“All of us have to get our head around this idea that AI Agents could do things, that before, we were doing, and we can move on to do higher-value work,” he said in an interview with Bloomberg, noting that the technology currently accounts for – AKA automates – about 30% to 50% of the company’s work.

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Technology companies are hunting for new ways to trim costs, boost efficiencies and transform their workforce with the help of AI, and so far Amazon, DuoLingo, Google, Klarna, Microsoft, and many others have all come out as said that AI is now doing at least 30% of work which includes everything from customer service and course development through to software development and beyond.

The aftershocks of this emerging reality have already hit the tech industry with Salesforce already having cut more than 1,000 positions earlier this year as it restructured around AI. Other technology companies have made similar moves, including cybersecurity giant CrowdStrike.

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Klarna CEO Sebastian Siemiatkowski said the company has shrunk its headcount by 40% due in part to AI investment, while Amazon CEO Andy Jassy said the E-Commerce giant will use AI to reduce roles.

Benioff called the rise of AI in the workforce a “digital labor revolution” with the emergence of the limitless digital workforce estimating that the software company has reached about 93% accuracy with the technology.

“It’s pretty good,” he said, but it’s not “realistic” to hit 100%. He added that other vendors are at “much lower levels because they don’t have as much data and metadata” to build higher accuracy.

Matthew Griffin / About Author

Described by NASA as a "Walking Encyclopaedia of the Future" and one of the world’s most in demand keynote speakers Matthew Griffin, Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm, is a multi-award winning Futurist and strategic foresight expert, author, lecturer, mentor, podcast and YouTube host.

With a distinguished career running global business units at Atos, EMC, and IBM today Matthew helps leaders and titans of industry from all over the world explore the impact of the inter sections of technology, culture, and leadership, then helps them create high performance organisations that can continuously disrupt, outpace, and outthink their competition.

15 times author of the hit series the Codex of the Future series Matthew's ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders across the G7, G20, and G77, and many of the world's most recognised and exceptional organisations including ABB, Accenture, ABN Amro, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Deloitte, Dentons, Disney, Dow, EY, Google, KPMG, Lego, Microsoft, Legal & General, LinkedIn, Nokia, Paramount, PepsiCo, PWC, Qualcomm, RWE, Samsung, T-Mobile, UBS, Visa, WIRED, WPP and hundreds of others.

Matthew is regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, and his mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.