LinkedIn releases its AI powered post generation feature to users

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By Matthew Griffin Intelligence and the Senses 6th August 2023

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As if the web wasn’t already getting swamped with enough crappy AI generated content Microsoft owned professional networking platform LinkedIn has unveiled a new AI powered feature that lets the platforms users use Artificial Intelligence (AI) to auto-generate posts for their followers. The new feature lets them create a multi-page AI-generated posts by typing in nothing more than a concise 30 word prompt, saving time and effort in crafting content.

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“When it comes to posting on LinkedIn, we’ve heard that you generally know what you want to say, but going from a great idea to a full fledged post can be challenging and time consuming. So, we’re starting to test a way for members to use generative AI directly within the LinkedIn share box,” noted Keren Baruch, chief product officer of LinkedIn, with a post on the platform.

Entering an outline of the desired post in the designated section fetches users an initial draft, which users can review, edit, and enhance before hitting the “post” button.

LinkedIn says that this feature will be tested initially before being rolled out to all users.

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Previously, LinkedIn introduced another AI-powered tool to assist hiring managers and marketers which leveraged OpenAI’s AI models, which Microsoft invested $10 Billion in a while ago, that analyses data extracted from the marketer’s LinkedIn page and Campaign Manager configurations to generate multiple versions of an advertisement.

Matthew Griffin / About Author

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working across the next 50 years, and is an award winning futurist, and author of “Codex of the Future” series.

Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future.

A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries.

Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.