Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.
WHY THIS MATTERS IN BRIEF
In the future will we need human actors, artists, entertainers, pop stars, writers and and and … ? And if not then what?
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While we continue to see more digital humans take center stage, whether it’s Sony investing in and creating their own ranges of virtual pop stars, companies using them to provide customer service or teach kids, or actual “Synthetic Beings” that can “think” for themselves using neural network brains and interact with gamers in real time, it’s becoming clear to everyone that on the actual stage there’s only one company to watch – Metaphysic.
After several rounds now Metaphysic’s synthetic performers continued to impress the judges of America’s Got Talent at the recent semi-finals event. Virtual versions of host Terry Crews and judges Simon Cowell and Howie Mandel performed “Nessun Dorma” on a screen while mimicking three human singers in real time. The result earned a standing ovation from the judges. Metaphysic made a splash at America’s Got Talent initially with a synthetic Simon Cowell lip-syncing a performance by former America’s Got Talent contestant Daniel Emmet of “You’re the Inspiration” by Chicago. The new performance raised Cowell’s estimation of Metaphysic even further.
The Future of Synthetic Content and Deepfakes, by Matthew Griffin
“This is not the best Act of the night,” Cowell said after the performance. “This is the best Act of the series so far.” His comments mirrored the other hosts, with Heidi Klum commenting that it was, “beautiful singing, the opera was amazing. And then when you swap the faces live right here, the whole thing is epic.”
But not everyone agreed with the judges as evident on Twitter as the debate over the continued rise of Artificial Intelligence (AI) performers as well as artists and writers continues to spark more heated debates than ever before as the technology starts taking more of the spotlight, and more of the jobs.
An outstanding performance, for an AI …
The comments from AGT viewers mirrored some of those who have been getting upset about an AI artist that used Midjourney’s AI powered Text-to-Image to create a winning piece of art at the recent Colorado State Fair. So, while the AGT judges might love the new novel act it’s clear that there are many others that don’t and would like to see the technology stopped in its virtual tracks, although the likelihood of that happening is likely nil.