Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.
WHY THIS MATTERS IN BRIEF
Meat that’s made in a lab, rather than by an animal, will revolutionise food production and could help end global hunger, and it’s take a long time to get here.
Love the Exponential Future? Join our XPotential Community, future proof yourself with courses from XPotential University, read about exponential tech and trends, connect, watch a keynote, or browse my blog.
After years being developed, after much scaling, and being approved for sale in Singapore cultivated meat, also known as lab grown meat, which takes the cells of animals to grow them into everything from the same beef burgers and tuna fillets, and even elephant, lion, and zebra burgers, you buy in the supermarkets, has finally been cleared for sale in the US.
Upside Foods and Good Meat, two companies that make what they call “cultivated chicken,” said Wednesday that they have gotten approval from the US Department of Agriculture to start producing their cell-based proteins.
The Future of Food, by Keynote Matthew Griffin
After scaling up recently Good Meat, which is owned by plant-based egg substitute maker Eat Just, said that production is starting immediately. Cultivated or lab-grown meat is grown in a giant vat, much like what you’d find at a beer brewery.
Good Meat, which has been selling its products in Singapore, advertises its product as “meat without slaughter,” a more humane approach to eating meat. Supporters hope that cultured meat will help fight climate change by reducing the need for traditional animal agriculture, which emits greenhouse gases.
The company had previously announced that it was partnering with chef and restaurateur José Andrés to bring the item to a Washington, DC restaurant. It is working with his team on a launch but doesn’t have specific information on timing at this point, according to a company spokesperson.
The regulatory hurdle cleared Wednesday is called a “grant of inspection,” which is issued by the USDA’s Food Safety and Inspection Service. Applications for such a grant “are approved following a rigorous process, which includes assessing a firm’s food safety system,” an FSIS spokesperson said Wednesday.
“This announcement that we’re now able to produce and sell cultivated meat in the United States is a major moment for our company, the industry and the food system,” Josh Tetrick, co-founder and CEO of Good Meat and Eat Just, said in a statement.