Being able to create new concepts and products in 10% of the time it used to take radically accelerates the rate of global innovation.


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We’ve seen Virtual Reality (VR) being used to accelerate the drug discovery process, and now it’s accelerating design and innovation in other fields after Bell Helicopter challenged its innovation team to accelerate its aircraft design process. By using VR as a key part of their design pipeline the team created the FCX-001, the company’s latest concept aircraft, in just six months – almost 90% faster than traditional methods.


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Typically it takes five to seven years to design a helicopter, according to a case study published by Bell and HTC. Within that period there’s typically multiple iterations being explored between draft drawings, pilot testing, and focus groups. But, thanks to VR the FCX-001 ended up taking less than six months to create, Bell says.

The drastically expedited timeline was accomplished by employing VR in lieu of physical models and mockups. Working alongside Sector 5 Digital, which specialises in 3D design and production, the initial design and model was generated in CAD software, and then transferred into Unity so that it could be tested and modified in real-time with VR.


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Using an HTC Vive, engineers were able to work from the start with a full scale virtual model to pass off to the test pilots. That allowed test pilots and engineers to experience the full scale model from the start rather than creating multiple physical mockups along the way. Feedback could therefore be gathered more quickly and easily, allowing for tuning of key characteristics like visibility and positioning of controls prior to creating a physical prototype. Bell says that the aid of virtual reality may have saved the company millions, if not tens of millions, compared to its traditional design process.

Not only has VR been handy in the overall design of the FCX-001, it’s been helpful as a sales tool, allowing the company to showcase a wide range of customizations specific to a client’s needs.


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Given its success with VR in this branch of their business, Bell says it’s looking into incorporating VR into other aspects of its business such as training and maintenance.

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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