Snoop Dog Larry hits up the Metaverse with new B.O.D.R track

By Matthew Griffin Virtual World 23rd February 2023

WHY THIS MATTERS IN BRIEF

When it comes to pushing real and virtual boundaries multiple artists are pushing the boundaries, including the Dogg.

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Snoop Dogg recently dropped a ground breaking Metaverse based video for his track “Crip Ya Enthusiasm,” from his recent album, Bacc on Death Row, or B.O.D.R.

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The video was written and directed by Jesse Wellens and James Defina from Astro Project — the content studio that tells stories utilizing cutting-edge technology, and high-level creative talent, and then “gamifies” it. The digitally animated video takes fans into an inspired spin-off world of the infamous hit show, Curb Your Enthusiasm.

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A visionary and trailblazer, Snoop joined forces with Astro Project, to bring this visual into the Metaverse to leverage Blockchain and Web 3.0 to unlock endless possibilities.

The new track

Fans can grab and mint one of the 10,000 Astro donuts created at AstroProject.io , where they can unlock and download ownable content, including gamified content and assets used from the music video to explore, interact and discover unique unlocks in the Astro Donuts virtual locations and use the Larry Dogg avatar.

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Snoop Dogg released B.O.D.R. in February 2022, after the announcement that he had acquired the Death Row Records brand, in which he was a founding member and was his debut label. B.O.D.R. was the first album through Death Row Records, now under Snoop Dogg’s ownership. B.O.D.R. is available everywhere here.

Matthew Griffin / About Author

Described by NASA as a "Walking Encyclopaedia of the Future" and one of the world’s most in demand keynote speakers Matthew Griffin, Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm, is a multi-award winning Futurist and strategic foresight expert, author, lecturer, mentor, podcast and YouTube host.

With a distinguished career running global business units at Atos, EMC, and IBM today Matthew helps leaders and titans of industry from all over the world explore the impact of the inter sections of technology, culture, and leadership, then helps them create high performance organisations that can continuously disrupt, outpace, and outthink their competition.

15 times author of the hit series the Codex of the Future series Matthew's ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders across the G7, G20, and G77, and many of the world's most recognised and exceptional organisations including ABB, Accenture, ABN Amro, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Deloitte, Dentons, Disney, Dow, EY, Google, KPMG, Lego, Microsoft, Legal & General, LinkedIn, Nokia, Paramount, PepsiCo, PWC, Qualcomm, RWE, Samsung, T-Mobile, UBS, Visa, WIRED, WPP and hundreds of others.

Matthew is regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, and his mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.