Futurist Podcast: A Futurists View of the Fitness Industry, Membr

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By Matthew Griffin Featured Futurist Featured Futurist Podcast 25th February 2022

WHY THIS MATTERS IN BRIEF

Health is more important today than ever, so make sure you’re getting the most from your gym!

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Firstly, thanks to Craig at Membr, the world’s largest gym focused software company that helps many of the gyms I’ve worked at and trained at, and thousands more, run, for asking me to join him on a podcast to discuss the future of health, wellness, and of course gyms – all topics that I know enough to be dangerous about because not only am I a health fanatic, but also because I am a fully certified FTA3 Personal Trainer. And not a lot of people know that …

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It’s also these experiences – of being both a regular gym goer as well as a PT – that helped set the tone for the session because while I’ve seen lots of well run gyms I’ve also seen many more around the world that are an insult to the industry and their customers. And you know who you are.

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Anyways, with health and wellness being the top of many people’s priorities after the pandemic, a time when over half the world’s population was in prolonged periods of lockdowns and couldn’t get out to exercise or socialise, gyms and their teams now have a more crucial role to play in helping society recuperate and rejuvenate than ever before.

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As a result we discussed all the top gym, health, and sports trends and technologies, from AI coaches and trainers to wearables that increasingly know you better than you know yourself as we head into the future of the Quantified Self, and all manner of other topics, so pull up a flat bench and a protein shake and enjoy the session.

Matthew Griffin / About Author

Described by NASA as a "Walking Encyclopaedia of the Future" and one of the world’s most in demand keynote speakers Matthew Griffin, Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm, is a multi-award winning Futurist and strategic foresight expert, author, lecturer, mentor, podcast and YouTube host.

With a distinguished career running global business units at Atos, EMC, and IBM today Matthew helps leaders and titans of industry from all over the world explore the impact of the inter sections of technology, culture, and leadership, then helps them create high performance organisations that can continuously disrupt, outpace, and outthink their competition.

15 times author of the hit series the Codex of the Future series Matthew's ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders across the G7, G20, and G77, and many of the world's most recognised and exceptional organisations including ABB, Accenture, ABN Amro, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Deloitte, Dentons, Disney, Dow, EY, Google, KPMG, Lego, Microsoft, Legal & General, LinkedIn, Nokia, Paramount, PepsiCo, PWC, Qualcomm, RWE, Samsung, T-Mobile, UBS, Visa, WIRED, WPP and hundreds of others.

Matthew is regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, and his mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.