Matthew Griffin, award winning Futurist and Founder of the 311 Institute is described as "The Adviser behind the Advisers." Recognised for the past five years as one of the world's foremost futurists, innovation and strategy experts Matthew is an author, entrepreneur international speaker who helps investors, multi-nationals, regulators and sovereign governments around the world envision, build and lead the future. Today, asides from being a member of Centrica's prestigious Technology and Innovation Committee and mentoring XPrize teams, Matthew's accomplishments, among others, include playing the lead role in helping the world's largest smartphone manufacturers ideate the next five generations of mobile devices, and what comes beyond, and helping the world's largest high tech semiconductor manufacturers envision the next twenty years of intelligent machines. Matthew's clients include Accenture, Bain & Co, Bank of America, Blackrock, Bloomberg, Booz Allen Hamilton, Boston Consulting Group, Dell EMC, Dentons, Deloitte, Deutsche Bank, Du Pont, E&Y, Fidelity, Goldman Sachs, HPE, Huawei, JP Morgan Chase, KPMG, Lloyds Banking Group, McKinsey & Co, Monsanto, PWC, Qualcomm, Rolls Royce, SAP, Samsung, Schroeder's, Sequoia Capital, Sopra Steria, UBS, the UK's HM Treasury, the USAF and many others.
WHY THIS MATTERS IN BRIEF
- As automakers continue their pursuit of the perfect self-driving car US lawmakers are uncharacteristically leading the charge and laying the groundwork to facilitate a nation full of autonomous vehicles
Last year Michigan became the first city in the US to sign into law a series of bills that allowed fully autonomous vehicles, including those without drivers and steering wheels, to begin using its public roadways, and on Wednesday last week the US House of Representatives did something that’s woefully uncommon these days – it passed a bill with bipartisan support.
The bill, called the Safely Ensuring Lives Future Deployment and Research In Vehicle Evolution (SELF DRIVE) Act, lays out a basic federal framework for autonomous vehicle regulation, and signals that federal lawmakers are finally ready to think seriously about self-driving cars and what they mean for the future of transportation and safety in the US.
“With this legislation, innovation can flourish without the heavy hand of government,” said Representative Bob Latta, the Ohio Republican who heads up the Digital Commerce and Consumer Protection Subcommittee, in a floor speech just before the SELF DRIVE Act passed by a two-thirds majority. The Senate will need to pass its own bill before the legislative framework can become law.
This seems like a good time for Congress to step in, and the famously regulation averse tech industry has actually welcomed the legislative clarification. Self-driving vehicles have been testing on public roads since 2010, when Google hit the streets near Mountain View, California, and in the absence of congressional oversight, states have stepped in to regulate them, creating a patchwork of at least 21 different state laws and guidelines with different purposes, definitions, and priorities, all of which is a serious pain for the growing self-driving industry, which aspires to build cars that are permitted on all public roads.
The industry wants the flexibility to experiment, and it says there’s a lot at stake. This came up in every congressional floor speech on Wednesday: Nearly 40,000 people died on American roads in 2016, and the National Highway Traffic Safety Administration (NHTSA) says 94 percent of fatal crashes can be attributed to human error, so let’s get rid of the human, and quick, goes the logic.
But the robocar industry also argues that it’s way too early for Congress to demand strict, particular rules for the vehicles. Companies certainly aren’t selling these vehicles to the public yet, and even the largest player, Waymo, only has about 100 Chrysler Pacifica minivans on the road, although that number is growing.
In other words, there aren’t that many of these vehicles to regulate, and companies are still figuring out how they should work.
Lawmakers, for their part, hope the legislation strikes a balance between allowing tech and car companies to test whatever, wherever, and giving them enough leeway to try stuff out, collect some data, and determine the best way to operate vehicles without a driver.
“We need to give Congress credit for being both strategic and specific,” says Mark Rosekind, who headed up the NHTSA during the Obama administration and now oversees safety at the self-driving startup Zoox.
So what’s in the bill?
First, the legislation works out a way for the federal government’s rules to trump state laws and rules. It officially gives the NHTSA the power to regulate vehicle design, construction, and performance in the same way that it does with normal cars, and states still have authority over vehicle registration and licensing, but they’ll have a harder time making demands about what goes on inside the car.
Now that NHTSA officially has the power to regulate these things, the legislation gives it a set of deadlines. It has 24 months to come up with rules about what automakers need to submit to the agency to certify they’re serious about safety. And it has a year to figure out what features of a self-driving car will need performance standards. For example, how will you know that a car’s sensor configuration, the combination of lasers and cameras that help it “see,” is safe? What about its cybersecurity fail-safes? Or the way it ensures there’s a passenger in the car before taking off?
Second, the legislation requires autonomous vehicle manufacturers be deliberate about the way they share their passengers’ data. Think about how much a self-driving car company could know about you – where you work, where you live, where you drop your kids off each morning, that you used to go to the gym a lot but stopped about five months ago. Some companies would like to customize these self-driving things to your driving style or preferred non-driving activity. Maybe you like a cautious approach, or to watch a certain kind of show while commuting to work. Consumers will probably want that info protected.
Under this bill, these companies must have “privacy plans” describing how they’ll collect, use, and store data. They’ll also have to lay out how customers will be informed about what’s happening to their data and what they can do if they don’t want it shared with anyone.
Thirdly, and finally, the legislation makes it a lot easier for self-driving cars to hit the road. Today, Federal Motor Vehicle Safety Standards (FMVSS) govern how vehicles are designed, and because humans drive the vast majority of cars today, the standards are created with humans in mind. Steering wheels are necessary, as are brake pedals. But a car driven by a computer wouldn’t have those features, in fact, allowing humans to intervene by grabbing the wheel could be dangerous.
Today NHTSA has the power to grant 2,500 FMVSS exemptions each year, and this legislation will gradually up that number a lot. In year one, the federal agency could grant up to 25,000 exemptions, by year two, 50,000, and by years three and four, 100,000, all of which opens the way for more self-driving cars being tested on public roads.
As for what comes next though, well, this is just the first half of this process. Now the Senate has to pass its own bill. Then both houses will work together to come up with compromise legislation that the president can sign, and then the biggest job of all – the NHTSA will need to implement it all.
If the bill passes in its current state, the Department of Transportation (DoT) and the transportation secretary, Elaine Chao, will have to hit a bunch of deadlines, and they have just two years to come up with exactly what companies must do to get certified. They’ll have 18 months to kick off the rule-making process for privacy. They have to issue those FMVSS exemptions. And they’ll have to withstand pressure from a bunch of bickering car and tech companies to do it. It’s a big job for a department that doesn’t yet have a nominee for NHTSA administrator, but the future waits for noone.