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WHY THIS MATTERS IN BRIEF

Elon Musk is an amazing entrepreneur and thanks to the Discovery Channel I got to talk about his latest adventure.

Elon Musk is a crazy dude, in my opinion, in a good way. While most CEO’s are content running on the treadmill that is the status quo Musk is tearing up the books and pushing the boundaries of, well, pretty much everything.

 

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On the one hand he’s busy building out the world’s foremost electric vehicle company, Tesla, while juggling his responsibilities at one of the world’s hottest renewable energy start ups SolarCity with popping in to check on the progress of his Artificial Intelligence (AI) start up OpenAI, conquering space and colonising Mars with SpaceX, and hooking people’s brains directly into AI with NeuraLink.

Frankly, anyone who winges about not having enough time in the day should take a leaf out of his book. However, as if all that wasn’t enough he’s now gotten himself into boring machines, under the umbrella of his new, new venture The Boring Company, and he’s now using them to dig tunnels under Los Angeles in an effort to re-invent tunnelling and urban transportation.

 

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It’s probably fair to say that as a futurist I’m a great Musk fan so it was a nice surprise to be phoned up by none other than the Discovery Channel to do an on air interview about his latest venture – the Boring Company. You can see my debut below and it aired to over 25 million people – sorry about that folks.

 

Watch the interview in full
 

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the 311 Institute, a global futures and deep futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future.” Regularly featured in the global media, including AP, BBC, CNBC, Discovery, RT, and Viacom, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Bain & Co, BCG, BOA, Blackrock, Bentley, Credit Suisse, Dell EMC, Dentons, Deloitte, Du Pont, E&Y, GEMS, HPE, Huawei, JPMorgan Chase, KPMG, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, UBS, and many more.

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