Marketing

WHY THIS MATTERS IN BRIEF It used to be the case we searched the internet to discover answers, now AI…

WHY THIS MATTERS IN BRIEF If Google wants to it could become the default shopping interface that aggregates every other…

WHY THIS MATTERS IN BRIEF If you build your company on top of another company’s products minor changes to those…

WHY THIS MATTERS IN BRIEF We all know that many jobs can be automated in time, but few people are…

WHY THIS MATTERS IN BRIEF In this situation who’s in control – the AI or the humans? Is Nestles marketing…

WHY THIS MATTERS IN BRIEF Getting an AI to generate great video is alot harder than getting it to generate…

WHY THIS MATTERS IN BRIEF Increasingly we won’t need humans to create, publish, or distribute advertising content …   Love…

WHY THIS MATTERS IN BRIEF Synthetic content made by AI will put many creators out of jobs, but it will…

WHY THIS MATTERS IN BRIEF You have a wallet for payments and tickets, what about data?   Love the Exponential…

WHY THIS MATTERS IN BRIEF While the Metaverse might seem complicated it’s just another digital-virtual channel for brands to explore…

WHY THIS MATTERS IN BRIEF Web 3.0 and other technologies give companies the opportunity to monetise things in new ways…

WHY THIS MATTERS IN BRIEF Deepfakes are getting better, in two years they’ll be perfect, and that means you won’t…