Coca Cola plunges into the Metaverse with pixel flavoured cola promo
WHY THIS MATTERS IN BRIEF While the Metaverse might seem complicated it’s just another digital-virtual channel for brands to explore and monetise. Love the Exponential Future? Join our XPotential Community, subscribe to the podcast, future proof yourself with courses from XPotential University, read about exponential tech and trends, connect, watch...
Overwatch starts using AI to identify the world’s best players
WHY THIS MATTERS IN BRIEF AI is going from beating human gamers to coaching them to finding them … and this is just the beginning. Love the Exponential Future? Join our XPotential Community, future proof yourself with courses from XPotential University, connect, watch a keynote, or browse my blog. In the past couple of years...
First AI crushed human gamers, now it’s coaching them
WHY THIS MATTERS IN BRIEF AI learns in a different way to beat humans at, literally, their own games. Now it’s being used to coach gamers become better gamers, and it won’t stop with just gaming. Love the Exponential Future? Join our XPotential Community, future proof yourself with courses...
Riot built the world’s most awesome mixed reality E-Sports stage using Mandalorian tech
WHY THIS MATTERS IN BRIEF Events are changing in a big way, and the Covid-19 lockdowns have encouraged some companies to really push the limits of what’s technologically possible. Love the Exponential Future? Join our XPotential Community, future proof yourself with courses from XPotential University, connect, watch a keynote, or browse my blog. Events are...
Flying high Airbus shows off its 2030 and 2050 concept cabins
WHY THIS MATTERS IN BRIEF The future of aviation will be electric, and involve hypersonic aircraft and rockets. But there’ll be room for more conventional aircraft too and they’ll be able to take advantage of new technologies to create amazing new experiences. Interested in the Exponential Future? Join our XPotential...
Charity fundraisers go virtual as Ready Player Golf tournament tees off
WHY THIS MATTERS IN BRIEF Non profit organisations are often the last to reap the benefits of new technology, but new virtual fund raisers could reverse that trend. Love the Exponential Future? Join our FREE XPotential Community, enjoy exclusive content, future proof yourself with XPotential University, connect, watch a keynote, or browse my blog. Charity organisations normally...
AI fighter pilot obliterates human USAF pilot in simulated dogfights
WHY THIS MATTERS IN BRIEF AI’s learn in fundamentally different ways to humans, and increasingly that seems to be their advantage in human-machine competitions. Interested in the Exponential Future? Join our XPotential Community, future proof yourself with courses from our XPotential University, connect, watch a keynote, or browse my blog. Who’s better in a dog fight...
Epic Games revolutionary photo-realistic Unreal engine could finally make synthetic content mainstream
WHY THIS MATTERS IN BRIEF The content you see on your screens is just dots of light, and if those dots are created by games engines or AI’s rather than by filming real people will you know the different – or even care? Interested in the Exponential Future? Join...
Fortnite’s new experimental mode is all about partying, not fighting
WHY THIS MATTERS IN BRIEF Gigs and concerts are going virtual in a big way, and they’re the future. Interested in the Exponential Future? Connect, download a free E-Book, watch a keynote, or browse my blog. Hands up who’s bored of lockdown. Hands up who wants to party. Yep, that’s what I figured, but...
DeepMind’s newest AI studies humans to exploit weaknesses in their strategies
WHY THIS MATTERS IN BRIEF Everyone has their weaknesses, now researchers have developed AI’s that can identify and exploit them, one day though these AI’s will be able to identify and exploit any human flaw, as well as flaws in other AI’s, for better and worse. Interested in the Exponential...
Intel shows off it’s latest immersive 360 video sports technology
WHY THIS MATTERS IN BRIEF Immersive experiences will be much more common in the future than they are today, and these are the new production technologies that will help create them. Interested in the Exponential Future? Connect, download a free E-Book, watch a keynote, or browse my blog. You might have heard about volumetric...
Verizon shows off their latest Superbowl 5G experience
WHY THIS MATTERS IN BRIEF 5G will help organisations deliver a whole variety of new customer experiences, like these… Interested in the Exponential Future? Connect, download a free E-Book, watch a keynote, or browse my blog. One of the questions I often get asked is what’s so special about 5G? 5G is what I...
McLaren reveal their extreme 2050 shape shifting F1 race car concept
WHY THIS MATTERS IN BRIEF While even the best and brightest minds can try to imagine life thirty years in the future the likelihood is that what’s possible will make even today’s grandest concepts rather tame. Interested in the Exponential Future? Connect, download a free E-Book, watch a keynote, or browse my blog. McLaren...
Formula E’s new E-Sports “ghosting” app lets gamers race real drivers in real time
WHY THIS MATTERS IN BRIEF As physical and digital worlds merge in the future we’ll see more people playing in real time against professional sports men and women in virtual worlds. Interested in the Exponential Future? Connect, download a free E-Book, watch a keynote, or browse my blog. Last year I wrote about the...
