AI powered copywriting arrives for Facebook

AI powered copywriting arrives for Facebook

WHY THIS MATTERS IN BRIEF Copywriting to get people to look at your ads is hard, and now AI is mastering it so humans don’t have to.   Interested in the Exponential Future? Connect, download a free E-Book, watch a keynote, or browse my blog. A revolutionary Artificial Intelligence (AI) tool from Phrasee is shaking up the...

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Today’s virtual bloggers and influencers are dumb, AI will change that

Today’s virtual bloggers and influencers are dumb, AI will change that

WHY THIS MATTERS IN BRIEF As more researchers and companies experiment with creating life-life, interactive digital humans today’s bloggers and influencers could soon be replaced.   Interested in the Exponential Future? Connect, download a free E-Book, watch a keynote, or browse my blog. One of Instagram’s hottest influencers is a fake 19 year old virtual...

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A database of 100,000 AI generated stock photos will change your perception of stock photography

A database of 100,000 AI generated stock photos will change your perception of stock photography

WHY THIS MATTERS IN BRIEF If you generate photographic content for stock photography sites in the future you’ll be in competition with AI.   Interested in the Exponential Future? Connect, download a free E-Book, watch a keynote, or browse my blog. You have to admit it, some of the uses of Artificial Intelligence (AI) are...

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The DeepFake tech behind David Beckham’s viral malaria campaign explained

The DeepFake tech behind David Beckham’s viral malaria campaign explained

WHY THIS MATTERS IN BRIEF DeepFakes can be used for both benign and evil purposes, but in this latest campaign a UK company used it to help a malaria charity for good   Interested in the Exponential Future? Connect, download a free E-Book, watch a keynote, or browse my blog. The recent global campaign showing...

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DNA based marketing is becoming a reality, and brands are cashing in

DNA based marketing is becoming a reality, and brands are cashing in

WHY THIS MATTERS IN BRIEF As gene sequencing gets cheaper, and as companies get more access to personal information, from biomarkers and wearables to big data, companies can target you in ultra-personalised ways you’d never likely dreamt of before.   Interested in the future and want to experience even more?! eXplore...

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MIT’s crazy laser can beam adverts directly into your ears

MIT’s crazy laser can beam adverts directly into your ears

WHY THIS MATTERS IN BRIEF We now have the technology to beam sound directly into people’s ears, and future admen can’t wait to get hold of the tech.   Interested in the future and want to experience even more?! eXplore More. In the future, if we futurists are to believed, which...

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Nitanic’s revolutionary AI’s evolve and battle for gamers loyalty

Nitanic’s revolutionary AI’s evolve and battle for gamers loyalty

WHY THIS MATTERS IN BRIEF Traditional marketing, where marketers create and distribute content, is being automated by AI.   This is the future of marketing – automated, viral, and intelligent. Niantic, the company behind Pokemon Go, have announced that they’re going to be using a “thought provoking campaign” that “uses AI to...

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Lexus turns to IBM to create the world’s first AI scripted advert

Lexus turns to IBM to create the world’s first AI scripted advert

WHY THIS MATTERS IN BRIEF In time all adverts, and the majority of content, will be created by AI, and people won’t be able to tell it from the “real” thing.   Over the past eighteen months or so I’ve been discussing how Artificial Intelligence (AI) has been becoming increasingly...

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