DNA based marketing is becoming a reality, and brands are cashing in

DNA based marketing is becoming a reality, and brands are cashing in

WHY THIS MATTERS IN BRIEF As gene sequencing gets cheaper, and as companies get more access to personal information, from biomarkers and wearables to big data, companies can target you in ultra-personalised ways you’d never likely dreamt of before.   Interested in the future and want to experience even more?! eXplore...

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MIT’s crazy laser can beam adverts directly into your ears

MIT’s crazy laser can beam adverts directly into your ears

WHY THIS MATTERS IN BRIEF We now have the technology to beam sound directly into people’s ears, and future admen can’t wait to get hold of the tech.   Interested in the future and want to experience even more?! eXplore More. In the future, if we futurists are to believed, which...

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Nitanic’s revolutionary AI’s evolve and battle for gamers loyalty

Nitanic’s revolutionary AI’s evolve and battle for gamers loyalty

WHY THIS MATTERS IN BRIEF Traditional marketing, where marketers create and distribute content, is being automated by AI.   This is the future of marketing – automated, viral, and intelligent. Niantic, the company behind Pokemon Go, have announced that they’re going to be using a “thought provoking campaign” that “uses AI to...

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Lexus turns to IBM to create the world’s first AI scripted advert

Lexus turns to IBM to create the world’s first AI scripted advert

WHY THIS MATTERS IN BRIEF In time all adverts, and the majority of content, will be created by AI, and people won’t be able to tell it from the “real” thing.   Over the past eighteen months or so I’ve been discussing how Artificial Intelligence (AI) has been becoming increasingly...

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