Web 3.0 data wallets might solve users data privacy problems
WHY THIS MATTERS IN BRIEF You have a wallet for payments and tickets, what about data? Love the Exponential Future? Join our XPotential Community, subscribe to the podcast, future proof yourself with courses from XPotential University, read about exponential tech and trends, connect, watch a keynote, or browse my blog. We’ve all heard...
Elon Musk deepfake crypto scams are on the rise and they’re getting better
WHY THIS MATTERS IN BRIEF Deepfakes are getting better, in two years they’ll be perfect, and that means you won’t be able to trust anything you see. And that’s a huge issue. Love the Exponential Future? Join our XPotential Community, subscribe to the podcast, future proof yourself with courses...
Anzu teams up with Roblox creators to bring ads to the Metaverse
WHY THIS MATTERS IN BRIEF There is no escaping advertising even in the Metaverse where debates about regulations and privacy will likely take years to begin … Love the Exponential Future? Join our XPotential Community, future proof yourself with courses from XPotential University, read about exponential tech and trends, connect, watch...
People are hiring out their faces as DeepFake clones for marketing
WHY THIS MATTERS IN BRIEF Deepfake tech is getting more advanced – and now your face can launch a thousand products in entirely new ways. Love the Exponential Future? Join our XPotential Community, future proof yourself with courses from XPotential University, read about exponential tech and trends, connect, watch a keynote, or browse my...
DeepFakes are the hot new corporate communications tool as companies dive in
WHY THIS MATTERS IN BRIEF Why bother setting up a studio, hiring videographers and actors, when a DeepFake can do it all for a fraction of the cost and faster? Love the Exponential Future? Join our FREE XPotential Community, enjoy exclusive content, future proof yourself with XPotential University, connect, watch a keynote, or browse my blog. This...
AI powered copywriting arrives for Facebook
WHY THIS MATTERS IN BRIEF Copywriting to get people to look at your ads is hard, and now AI is mastering it so humans don’t have to. Interested in the Exponential Future? Connect, download a free E-Book, watch a keynote, or browse my blog. A revolutionary Artificial Intelligence (AI) tool from Phrasee is shaking up the...
Today’s virtual bloggers and influencers are dumb, AI will change that
WHY THIS MATTERS IN BRIEF As more researchers and companies experiment with creating life-life, interactive digital humans today’s bloggers and influencers could soon be replaced. Interested in the Exponential Future? Connect, download a free E-Book, watch a keynote, or browse my blog. One of Instagram’s hottest influencers is a fake 19 year old virtual...
A database of 100,000 AI generated stock photos will change your perception of stock photography
WHY THIS MATTERS IN BRIEF If you generate photographic content for stock photography sites in the future you’ll be in competition with AI. Interested in the Exponential Future? Connect, download a free E-Book, watch a keynote, or browse my blog. You have to admit it, some of the uses of Artificial Intelligence (AI) are...
The DeepFake tech behind David Beckham’s viral malaria campaign explained
WHY THIS MATTERS IN BRIEF DeepFakes can be used for both benign and evil purposes, but in this latest campaign a UK company used it to help a malaria charity for good Interested in the Exponential Future? Connect, download a free E-Book, watch a keynote, or browse my blog. The recent global campaign showing...
DNA based marketing is becoming a reality, and brands are cashing in
WHY THIS MATTERS IN BRIEF As gene sequencing gets cheaper, and as companies get more access to personal information, from biomarkers and wearables to big data, companies can target you in ultra-personalised ways you’d never likely dreamt of before. Interested in the future and want to experience even more?! eXplore...
MIT’s crazy laser can beam adverts directly into your ears
WHY THIS MATTERS IN BRIEF We now have the technology to beam sound directly into people’s ears, and future admen can’t wait to get hold of the tech. Interested in the future and want to experience even more?! eXplore More. In the future, if we futurists are to believed, which...
Nitanic’s revolutionary AI’s evolve and battle for gamers loyalty
WHY THIS MATTERS IN BRIEF Traditional marketing, where marketers create and distribute content, is being automated by AI. This is the future of marketing – automated, viral, and intelligent. Niantic, the company behind Pokemon Go, have announced that they’re going to be using a “thought provoking campaign” that “uses AI to...
Lexus turns to IBM to create the world’s first AI scripted advert
WHY THIS MATTERS IN BRIEF In time all adverts, and the majority of content, will be created by AI, and people won’t be able to tell it from the “real” thing. Over the past eighteen months or so I’ve been discussing how Artificial Intelligence (AI) has been becoming increasingly...
