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WHY THIS MATTERS IN BRIEF You have a wallet for payments and tickets, what about data?   Love the Exponential…

WHY THIS MATTERS IN BRIEF Deepfakes are getting better, in two years they’ll be perfect, and that means you won’t…

WHY THIS MATTERS IN BRIEF There is no escaping advertising even in the Metaverse where debates about regulations and privacy…

WHY THIS MATTERS IN BRIEF Deepfake tech is getting more advanced – and now your face can launch a thousand…

WHY THIS MATTERS IN BRIEF Why bother setting up a studio, hiring videographers and actors, when a DeepFake can do…

WHY THIS MATTERS IN BRIEF Copywriting to get people to look at your ads is hard, and now AI is…

WHY THIS MATTERS IN BRIEF As more researchers and companies experiment with creating life-life, interactive digital humans today’s bloggers and…

WHY THIS MATTERS IN BRIEF DeepFakes can be used for both benign and evil purposes, but in this latest campaign…

WHY THIS MATTERS IN BRIEF As gene sequencing gets cheaper, and as companies get more access to personal information, from…

WHY THIS MATTERS IN BRIEF We now have the technology to beam sound directly into people’s ears, and future admen…

WHY THIS MATTERS IN BRIEF Traditional marketing, where marketers create and distribute content, is being automated by AI.   This…