OpenAI starts to roll out its AI Operator agent across the world

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By Matthew Griffin Intelligence and the Senses 24th March 2025

WHY THIS MATTERS IN BRIEF

OpenAI is in a race to commercialise its software to avoid every big tech firms problem – having a great product but not enough paying customers to keep the funding going.

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OpenAI said on Friday that it is rolling out Operator – its Artificial Intelligence (AI) agent that can perform tasks on behalf of users — for ChatGPT Pro subscribers in Australia, Brazil, Canada, India, Japan, Singapore, South Korea, the U.K., and more countries.

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OpenAI said Operator will be available in most places where ChatGPT is available, apart from the EU, Switzerland, Norway, Liechtenstein, and Iceland.

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Operator, which launched in January in the U.S., is one of several “AI agent” tools on the market that can be instructed to do things like book tickets, make restaurant reservations, file expense reports, or shop on e-commerce websites – features that were first shown off with the Rabbit1 device more than a year ago.

The tool is currently only available to subscribers on the $200-per-month ChatGPT Pro plan. You can only use it via a dedicated web page, but the company has said it plans to make Operator available with all ChatGPT clients. Operator runs on a separate browser window (that users can take control of at any time) to complete tasks.

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There’s ample competition in this space, with companies like Google, Anthropic, and Rabbit, now owned by HP, building agents that can perform similar tasks. However, Google’s project is still on a waitlist, Anthropic gives access to its agentic interface through an API, and Rabbit’s action model is only available to users who own its device.

Matthew Griffin / About Author

Described by NASA as a "Walking Encyclopaedia of the Future" and one of the world’s most in demand keynote speakers Matthew Griffin, Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm, is a multi-award winning Futurist and strategic foresight expert, author, lecturer, mentor, podcast and YouTube host.

With a distinguished career running global business units at Atos, EMC, and IBM today Matthew helps leaders and titans of industry from all over the world explore the impact of the inter sections of technology, culture, and leadership, then helps them create high performance organisations that can continuously disrupt, outpace, and outthink their competition.

15 times author of the hit series the Codex of the Future series Matthew's ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders across the G7, G20, and G77, and many of the world's most recognised and exceptional organisations including ABB, Accenture, ABN Amro, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Deloitte, Dentons, Disney, Dow, EY, Google, KPMG, Lego, Microsoft, Legal & General, LinkedIn, Nokia, Paramount, PepsiCo, PWC, Qualcomm, RWE, Samsung, T-Mobile, UBS, Visa, WIRED, WPP and hundreds of others.

Matthew is regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, and his mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.