Electric car giant BYD offers Tesla-like driver assist on sub $10k car models

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By Matthew Griffin Future Transport 17th March 2025

WHY THIS MATTERS IN BRIEF

BYD is ratcheting up the pressure on Tesla and other EV manufacturers by offering it’s self-driving technology on its cheapest models.

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As Chinese car manufacturers do their best to disrupt the global status quo and dominate the car industry Chinese electric vehicle maker BYD has unveiled “God’s Eye” – an advanced driver assistance system that will be installed on its entire model lineup, including its $9,600 Seagull hatchback.

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BYD founder Wang Chuanfu said at a live streamed event Monday that “we’re entering an era where autonomous driving is for everyone,” according to The Financial Times.

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God’s Eye performs automated driving functions typically reserved for luxury EVs, including tasks such as remote parking via smartphone app and highway autonomous navigation.

BYD is Tesla’s biggest rival in China, which is the American automaker’s second-largest market. BYD’s offering comes as Tesla as the company attempts to win over Beijing regulators’ approval to deploy its “Full Self-Driving” technology.

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BYD also on Monday joined a cohort of local automakers including Geely, Great Wall Motor, and Leapmotor to integrate Chinese AI startup DeepSeek’s AI into its vehicle systems.

Matthew Griffin / About Author

Described by NASA as a "Walking Encyclopaedia of the Future" and one of the world’s most in demand keynote speakers Matthew Griffin, Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm, is a multi-award winning Futurist and strategic foresight expert, author, lecturer, mentor, podcast and YouTube host.

With a distinguished career running global business units at Atos, EMC, and IBM today Matthew helps leaders and titans of industry from all over the world explore the impact of the inter sections of technology, culture, and leadership, then helps them create high performance organisations that can continuously disrupt, outpace, and outthink their competition.

15 times author of the hit series the Codex of the Future series Matthew's ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders across the G7, G20, and G77, and many of the world's most recognised and exceptional organisations including ABB, Accenture, ABN Amro, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Deloitte, Dentons, Disney, Dow, EY, Google, KPMG, Lego, Microsoft, Legal & General, LinkedIn, Nokia, Paramount, PepsiCo, PWC, Qualcomm, RWE, Samsung, T-Mobile, UBS, Visa, WIRED, WPP and hundreds of others.

Matthew is regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, and his mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.